The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Strategic Management for Hospitality & Travel:
- serves as a primer on strategy and strategic management while heavily focusing on the scanning and careful observation of the complex, dynamic, and competitive environment the firm operates in.
- provides the management and forecasting theory and tools that students and practitioners will need for effective strategic planning
- integrates strategic planning tools in many segments of the hospitality and tourism industry: cruise ships, hotels, restaurants, airlines, casinos, sports, and more!
Strategic Management for Hospitality & Travel features the Co-Alignment Model as a framework for discussing strategic management for hospitality and travel businesses. This model allows students to forecast trends and gain an advantage over the competition – which is particularly necessary in the complex, fast-changing hospitality and travel space. This four-step process includes:
Step 1 – Environmental Scanning
Step 2 – Strategy Setting
Step 3 – Structure
Step 4 – Strategy Financials
Chapter 1: Introduction to Strategic Management: Step One of the Co-Alignment Model – Environmental Scanning
Chapter 2: The Co-Alignment Model: Step Two - Strategy Setting
Chapter 3: Structure follows Strategy Setting: The Third Step of the Co-Alignment Model - Structure
Chapter 4: Did Our Strategic Competitive Methods Make Money for the Firm? The Fourth Step of the Co-Alignment Model: Strategy Financials
Chapter 5: Forecasting Hospitality and Travel Trends for the Firm: Practical Prophecy for Business Strategy
Chapter 6: Today’s Environment…And Tomorrow’s:Trends
Chapter 7: Medical Tourism and Wellness Strategy
Chapter 8: Trends and Strategic Planning for the Meetings, Incentives, Conventions, Expositions (MICE) Market
Chapter 9: The Cruise Industry Strategy and Trends
Chapter 10: Trends and Strategy for the Restaurant Industry
Chapter 11: Hotel Trends and Strategy
Chapter 12: Future Traveling
Chapter 13: Global Trends and Strategy in the Casino
Chapter 14: Sports and Entertainment Trends and Strategy
Chapter 15: International Strategic Management: Growing the Brand Globally
Appendix A: The 55 Trends that Impact the Hospitality and Travel Industry