Strategic Management for Hospitality & Travel: Today and Tomorrow
Edition: 2
Copyright: 2026
Pages: 396
Edition: 2
Copyright: 2026
Pages: 396
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The world of hospitality and travel is rapidly changing. Abrupt shifts in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written with an entrepreneurial and an environmental-scanning approach, this NEW title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Strategic Management for Hospitality & Travel
• Serves as a primer on strategy and strategic management while heavily focusing on the scanning and careful observation of the complex, dynamic, and competitive environment the firm operates in.
• Provides the management and forecasting theory and tools that students and practitioners will need for effective strategic planning.
• Integrates strategic planning tools in many segments of the hospitality and tourism industry: cruise ships, hotels, restaurants, airlines, casinos, sports, and more!
Strategic Management for Hospitality & Travel adopts the Co-Alignment Model as a framework for discussing strategic management for hospitality and travel businesses. This model allows students to forecast trends and gain an advantage over the competition – which is particularly necessary in the complex, fast-changing hospitality and travel space. This four-step process includes:
Step 1 – Environmental Scanning
Step 2 – Strategy Setting
Step 3 – Structure
Step 4 – Strategy Financials
Students reading this text will gain both theoretical understanding of the Co-Alignment Model and valuable practice in each of its component processes. These lessons, unique to this book, will serve them throughout long, successful careers in hospitality and travel management.
Foreword
About the Authors
Preface
Chapter 1: Strategic Management and the Co-Alignment Model: An Overview
- Introduction
- Some Background on Strategy Theory
- Summary of the Ten Strategy Schools
- The Co-Alignment Model Explained
- Strategic Tools Applicable in the Co-Alignment Model
- Ansoff’s Matrix Applied to Domain Definition
- BCG Matrix Applied to Competitive Method Choice
- SWOT Analysis Applied to Strengths and Weaknesses Analysis
- Some Resources for Environmental Scanning
- The Life Cycle of a Service Firm
- Conclusion
Chapter 2: The Co-Alignment Model: Step 2 – Strategy Setting
- Scanning the Environment
- Strategizing in a Complex and Uncertain World
- Travel Industry Strategy Application Example: Airlines
- Strategic Planning: Some New Ideas
- Summary
Chapter 3: Structure: The Third Step of the Strategic Management Co-Alignment Model
- Organizational Structure
- The Co-Alignment Model’s Organizational Structure
Chapter 4: The Fourth Step of the Co-Alignment Model: Strategy Financials
- Strategic Management Process (Model)
- Strategic Formulation and Implementation Phases
- Corporate Level Strategy
- Growth Strategy with Concentration
- Companies in the Decline Phase with Turnaround Strategy
- Business-level Strategy
- Linking Strategy and Financial Decisions
- Methods for Analyzing Strategic Initiatives and Evaluating Financial Performance
- Capital Investment Analysis
- Evaluating Business Performance
- Summary
- References
Chapter 5: Practical Prophecy for Business Strategy
- Consulting the Oracle
- Fictional Futures
- If This Goes On…
- Exercise
Chapter 6: The Top 20 Trends That Will Impact the Hospitality and Travel Industry
- The 20 Trends in Detail
- Afterword
Chapter 7: Global Lodging Trends and Strategies
- The COVID-19 Pandemic
- Factors Affecting the Lodging Industry in the U.S.
- Bleisure Travel
- Return of Group Business
- U.S. Households and Corporations Remain Financially Stable
- Pent-up Travel Demand
- Hybrid Work
- Europe
- South American Region
- Asia-Pacific Region
- China
- India
- Key Issues Affecting Hotel Markets Globally
Chapter 8: Challenges in Contemporary Hospitality Branding
- Branding Edge
- Brand Architecture
- Brand Portfolio Management
- Brand Reputation
- Brand Twist
- Brand Rejuvenation
- Summary and Conclusion
Chapter 9: Clipped Wings: Troubled Times for the Airlines
- Post-pandemic Industry Analysis
- Sustainability and Green Initiatives
- Technological Innovations
- New Competitors and Market Disruption
- Financial Resilience and Strategic Adjustments
- Customer Experience and Expectations
- Labor and Workforce Dynamics
- Global Geopolitical and Economic Factors
- References
Chapter 10: Future Strategy and Trends for Restaurants
- Taking the Restaurant Industry’s Pulse: Status Report
- Restaurant Industry Challenges
- Some Key Trends That Can/Will Impact the Restaurant Industry
- Economy
- Population
- Technology
- Environment
- Travel
- Chapter Review Questions
- Assignments
- Conclusion
- Appendix
- Abstract
- Case Description
- Conclusion/Recommendations
- Case Study Questions
- References
- End of Chapter Strategy Case Study
- Abstract
- Introduction
- The United States Restaurant Industry
- Key Performance Metrics for Cracker Barrel
- A Challenge to Cracker Barrel
- Cracker Barrel International (CBI)
- Summary
- Your Challenge
- Student Questions
- References
- Appendices
- References
- End Notes
Chapter 11: Sustainability and Technology Trends in Foodservice
- Introduction
- Conclusion
- References Cited
- Industry Example Sources
Chapter 12: Cruise Trends
- Foreword for Management and Leadership—Hospitality on the High Seas
- Overview
- Current State of the Cruise Ship Industry
- Recent Trends in the Industry
- Challenges and Opportunities
- New Concepts and Designs
- Future of Cruise Ships
- Benefits and Challenges of New Designs
- Cruise Itineraries Are Evolving
- Adapting to Meet the Needs of Travelers
- New Technologies: Benefits and Challenges
- Benefits and Challenges of Robotics
- Potential of Virtual Reality (VR)
- Environmental and Sustainability Innovations
- Making Improvements
- Health and Safety
- Coronavirus Pandemic
- Potential Changes and New Procedures
- Entertainment and Activities
- Social Media and Technology
- Food and Drink
- Conclusion
- References
Chapter 13: Global Trends in the Casino and Gaming Industry
- Present Status
- Gaming in the United States
- Gaming in the Far East
- Europe
- Latin America
- Northern Africa and the Middle East
- Sub-Saharan Africa
- Five Important Trends for the Casino Industry
Chapter 14: Creating Value Through Technology
- Introduction
- Setting the Stage: Being Open to New Possibilities
- Why Technology?
- Aligning Technology and Strategy to Create Value
- Understanding Goodness of Fit
- Using Technology to Engage and Delight Guests
- Concluding Remarks
- Discussion Questions
Chapter 15: Medical Tourism and Medical Travel Strategy and Trends
- Introduction
- Market Size of Medical Tourism and Medical Travel
- Geographic Analysis of Medical Tourism
- Market Segmentation and Demographics
- Impact on Healthcare Systems
- Ethical and Legal Considerations
- Future Trends and Challenges
- Hospitality Bridging Health(care) – H2H
- Conclusion
- References
Chapter 16: Growing the Brand Globally: The International Strategy
- Strategic Global Entry for Companies
- Lodging Environmental Scanning, Strategy, and Positioning in Italy: Case Studies
- The Role of International Hotel Chains for the Development of Tourism in Italy
- Conclusion
- Environmental, Social, and Governance (ESG)
- References
- Global Growth Strategy for Shaner Hotels: A History and Future International Plans for Hotel Development in Italy
- Abstract
- Introduction
- Independent Hotel and Hotel Chains in Italy
- The Meaning of Creation of Value in the Tourism Industry
- Shaner Hotels Group
- Shaner Hotel Group in Italy: The Case of Renaissance Tuscany Hotel in Barga
- Shaner Hotel Group: Expands Strategy in Tuscany
- Development Project by Shaner Hotels: Further International Growth
- Summary and Conclusion
- Acknowledgements
- References
Appendix A: The Role of International Hotel Chains in the Growth Process of Italian Hospitality Industry
- Introduction
- Literature Review
- The Hotel Industry in Italy: An Economic Overview
- The Role of International Hotel Chains for the Development of Tourism in Italy
- Conclusion
- References
Appendix B: Chipotle in China
- End of Chapter Case Study
- Abstract
- Introduction
- Brief History and Development of Chipotle
- Business Strategy
- Products
- Employees
- Performance
- The Chinese Market
- Society & Culture
- Blue Ocean in China’s Market
- Place
- Menu Prices
- Promotion
- Physical Evidence
- Distribution Strategy
- Sustainability
- Advertising Strategies
- Long-term Plan
- Financial Projections
- Teaching Plan
- Discussion Questions for Class Instruction
- Discussion Questions with Answers
- Strengths
- Weaknesses
- Opportunities
- Threats
- What are the pros and cons of Chipotle’s proposed expansion into China?
- Potential Target Segment
- Some of the Characteristics of These Segments
- Post Script
- References
Index
Frederick J. DeMicco is ARAMARK Chair and Professor for the department of Hotel, Restaurant and Institutional Management at the University of Delaware. Formerly, he was Associate Director in the School of Hotel, Restaurant and Recreation Management at Penn State University, where he was Professor-in-Charge of the HRIM undergraduate program, and presently is a Penn State Conti Professor of Hotel, and Restaurant Management. Dr. DeMicco teaches courses in international management and strategy, foodservice management, with research in the areas of cost control, international strategic management, and gerontology. His research spans the human life cycle from children to older employees and mature customers in the hospitality and tourism industry. He has worked on projects with ARAMARK for the Summer Olympics in Atlanta, Sydney, and Athens.
In 1986, he completed his Ph.D. in Hotel, Restaurant and Institutional management at Virginia Polytechnic Institute and State University. In 1996, he completed a sabbatical in Hotel Management at Walt Disney World, Florida. He is on the Editorial Board of the Hospitality Research Journal, as well as author and co-author of more than 100 publications in the area of hospitality and tourism management. Dr. DeMicco is ranked 12th among the 119 most cited international hospitality faculty. Dr. DeMicco has taught and conducted research in Europe, Scandinavia, Australia, and the Caribbean (including cruise ships).
Dr. DeMicco is co-author with Dr. Marvin Cetron and Owen Davies of Hospitality 2010: The Future of Hospitality and Travel (Prentice Hall, 2006).
Owen Davies is a veteran writer and forecaster in the fields of business, technology, and the future. He currently holds the position of Executive Editor at TechCast Global, a forecasting consultancy based in Washington, DC.
Since 1986, he has served as a consultant to Forecasting International, in Fairfax, VA. With FI, he has researched and written approximately 100 studies for commercial clients, professional associations, and government agencies, including Best Western, Capital One, and World Travel Market 2006; the National Restaurant Association, and International Association of Exhibition Management, and the Hospitality Sales and Marketing Association International; the Department of Defense, the Transportation Security Administration, and the National Security Agency.
He has written or edited 14 books, uncounted magazine articles, and many business reports and other specialized works, including more than 30 articles for the Hospitality Sales and Marketing Association International Marketing Review. He has held staff positions at Medical World News (1971-‘72), then considered the Newsweek of the medical community, American Druggist (1976-’77), and Omni (1979-’82). He has freelanced for some 45 years.
Davies’s books, many of them written with Dr. Marvin J. Cetron, president of Forecasting International, include:
- Hospitality 2015: The Future of Hospitality and Travel (American Hotel & Lodging Association), a second forecast of things to come in this fast-changing industry, written as always with Dr. Fred DeMicco and Dr Cetron
- Hospitality 2010: The Future of Hospitality and Travel (Prentice Hall), a look at the future of one of the world’s largest and most diverse industries, written with Dr. Fred DeMicco and Dr Cetron
- 55 Trends Now Shaping the Future of Ground Mass Transportation (Proteus USA), a forecast of rail and bus transportation over the next 15 years
- Probable Tomorrows: How Science and Technology Will Transform Our Lives in the Next Twenty Years (St. Martin’s Press), a look at the future of nine critical technologies now reshaping the world
- Terror 2000: The Future Face of Terrorism, a study circulated within the Pentagon and distributed to the President and members of Congress, 1994
- Crystal Globe: The Haves and Have-Nots of the New World Order (St. Martin’s Press), which forecast the reunification of Germany, the Gulf War, and the long-term recession in Japan (and appears to have given President George Bush his favorite description of the post-Soviet world)
- American Renaissance: Our Life at the Turn of the 21st Century (St. Martin’s Press), a forecast of the future of American society a decade ahead
Faizan Ali is a Professor of Marketing at the University of Galway, J.E. Cairnes School of Business & Economics. He previously held a tenured faculty position at the University of South Florida. His academic work focuses on strategic management, competitive positioning, and technology-driven transformation in hospitality and tourism organizations. Professor Ali has published more than 140 peer-reviewed journal articles in leading international journals across hospitality, tourism, marketing, and service management. His research examines how firms create sustainable competitive advantage through innovation, digital transformation, customer experience design, and strategic leadership. He has been recognized as a Highly Cited Researcher and has been listed among the Stanford Top 2% Scientists worldwide for multiple consecutive years. In addition to his research contributions, Professor Ali has extensive experience teaching strategic management at undergraduate and postgraduate levels. This textbook reflects Professor Ali’s commitment to equipping hospitality and tourism students with a clear understanding of strategic analysis, strategic choice, and strategy implementation in an increasingly competitive and technology-driven global environment.