Strategic Planning and Marketing in Healthcare Organizations

STRATEGIC PLANNING AND MARKETING IN HEALTHCARE ORGANIZATIONS introduces readers to elements of strategic planning that are crucial for management in healthcare organizations. Readers will learn why it is important for healthcare organizations to consider the needs of multiple stakeholders in the healthcare industry. 

Chapters address a range of concepts including strategic management, competitive analysis, change management, and marketing planning and strategy. 

Features boxes and multimedia elements give readers the opportunity to further consider the application of chapter concepts.