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Street-Smart Persuasion: A Speaker's Guide To Socratic Design

Author(s): Vicki Goodfellow Duke

Edition: 1

Copyright: 2020

Pages: 133

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Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Why Street-Smart?

The Map
Street-Talk: The Power of Questions
East to West: The Mysterious Business of Changing Minds
Streetlight: Illuminating Thinking and Decision-Making
Roadblocks: Biases and Barriers
Construction: A Fire Pentagon
Cafe Persuasion: The Micro-Pitch

Street Toolkit
Your Face On the Street: Personal Branding
Kiosk: Sales Toolkit
Street Tools
Street-Fight: Negotiate

Citations

Vicki Goodfellow Duke

Vicki Goodfellow Duke is passionate about helping speakers of all levels to reach their potential. She is the owner of Outspoken Communications: The Public Speaking Experts, a consulting firm which offers seminars and private coaching to speakers from coast to coast. Vicki has taught public speaking for over 25 years and is currently on the Faculty of Business and Communications at Mount Royal University in Calgary, Canada. She has given workshops and has adjudicated across North America and was a National Examiner for the Royal Conservatory of Toronto from 1996 to 2001. In addition to teaching public speaking, Vicki taught Speech Arts and Drama for The Mount Royal Conservatory from 1990 until 2011, and was the personal coach of the First

Place Winner in the World Public Speaking Championships, held in Cyprus, Nicosia in 2005. Vicki is the recipient of numerous national and international awards for her writing. Vicki holds a B.A. in Philosophy, an ATCL, LTCL and a Fellow in Communications from Trinity College London. In addition to GAB LAB: The Playbook of Public Speaking Prowess Through Everyday Conversation, her second book Street-Smart Persuasion:  A Speaker’s Guide to Socratic Design, is due to be published Fall 2020. 

Related ISBN's: 9781792446238, 9781792460395

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ISBN 9781792446238

Details Electronic Delivery EBOOK 180 days