RETURN TO SEARCH RESULTS
Street-Smart Persuasion: A Speaker's Guide To Socratic Design

Street-Smart Persuasion: A Speaker's Guide To Socratic Design

Author(s): Vicki Goodfellow Duke

Edition: 1

Copyright: 2020

Pages: 133

Edition: 1

Copyright: 2020

Pages: 132

Choose Your Format

Choose Your Platform | Help Me Choose

Ebook

$69.99 USD

Faculty Review Copy

Print

$104.73 USD

Faculty Review Copy

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Why Street-Smart?

The Map
Street-Talk: The Power of Questions
East to West: The Mysterious Business of Changing Minds
Streetlight: Illuminating Thinking and Decision-Making
Roadblocks: Biases and Barriers
Construction: A Fire Pentagon
Cafe Persuasion: The Micro-Pitch

Street Toolkit
Your Face On the Street: Personal Branding
Kiosk: Sales Toolkit
Street Tools
Street-Fight: Negotiate

Citations

Vicki Goodfellow Duke

Vicki Goodfellow Duke is a recognized expert in persuasive communications, information management and strategic message design. She is Director of Outspoken Communications: The Public Speaking  Experts and has extensive experience in both corporate training and personal coaching. Vicki is Faculty in the Bissett School of Business and Communications at Mount Royal University where she teaches public speaking and advanced persuasion. Vicki holds a Bachelor of Arts in Philosophy, a Licentiate in Speech Communications and a Fellow in Communication Studies (Persuasive Communications) from Trinity-Guildhall, London, UK. She has given numerous workshops, adjudicated across Canada and the US and is a sought-after seminar leader and coach. Vicki is the recipient of numerous national and  international awards for her writing and is the author of two public speaking  textbooks: GAB LAB: the playbook of public speaking prowess through everyday  conversation and Street-Smart: A Speaker’s Guide to Socratic Design. 

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Why Street-Smart?

The Map
Street-Talk: The Power of Questions
East to West: The Mysterious Business of Changing Minds
Streetlight: Illuminating Thinking and Decision-Making
Roadblocks: Biases and Barriers
Construction: A Fire Pentagon
Cafe Persuasion: The Micro-Pitch

Street Toolkit
Your Face On the Street: Personal Branding
Kiosk: Sales Toolkit
Street Tools
Street-Fight: Negotiate

Citations

Vicki Goodfellow Duke
Vicki Goodfellow Duke

Vicki Goodfellow Duke is a recognized expert in persuasive communications, information management and strategic message design. She is Director of Outspoken Communications: The Public Speaking  Experts and has extensive experience in both corporate training and personal coaching. Vicki is Faculty in the Bissett School of Business and Communications at Mount Royal University where she teaches public speaking and advanced persuasion. Vicki holds a Bachelor of Arts in Philosophy, a Licentiate in Speech Communications and a Fellow in Communication Studies (Persuasive Communications) from Trinity-Guildhall, London, UK. She has given numerous workshops, adjudicated across Canada and the US and is a sought-after seminar leader and coach. Vicki is the recipient of numerous national and  international awards for her writing and is the author of two public speaking  textbooks: GAB LAB: the playbook of public speaking prowess through everyday  conversation and Street-Smart: A Speaker’s Guide to Socratic Design.