A Student Guide to Business: An Introductory Applied Approach

Acknowledgment 
Authors 
Forward 

Preparation for Business 
Chapter 1 Introduction to Business 
Chapter 2 Business Communication 

Functional Areas 
Chapter 3 Marketing 
Chapter 4 Product/Service Development and Pricing Strategies 
Chapter 5 Promotion and Distribution 
Chapter 6 Production and Operations 
Chapter 7 Human Resources 

Results 
Chapter 8 Accounting 
Chapter 9 Finance 

Managing and Leading 
Chapter 10 Management, Motivation, and Leadership 

Owning and Starting a Business 
Chapter 11 Entrepreneurship 
Chapter 12 Business Models, Ownership Entities, and Contracts

Outside World 
Chapter 13 Economics and Money 
Chapter 14 Global Business 
Chapter 15 Ethics and Corporate Sustainability