Student's Handbook for Creative and Entrepreneurial Thinking: A Guide to Driving Your Own Life

The Introduction 
About the Author 
Chapter 1 Entrepreneurship & Creative Thinking 
Chapter 2 Entrepreneurial & Creative Thinking 
Chapter 3 Cooking vs Baking 
Chapter 4 Recipe of Ingenuity & Innovation 
Chapter 5 Success Needs You to Have Fun 
Chapter 6 Honesty 
Chapter 7 Strategy 
Chapter 8 Consumer Needs 
Chapter 9 Filling the Gap 
Chapter 10 Marketing 
Chapter 11 When the “Idea” Is Just Packaging 
Chapter 12 Ideation Is Everything 
Chapter 13 Evaluating Your Ideas 
Chapter 14 How to Build on an Idea 
Chapter 15 How to Sell Your Idea 
Chapter 16 Finding Money 
Chapter 17 Values & Principles 
Chapter 18 The Art of Managing People 
Chapter 19 Building a Team 
Chapter 20 Summary & Reflection