Student's Handbook for Creative and Entrepreneurial Thinking: A Guide to Driving Your Own Life
Edition: 1
Copyright: 2023
Pages: [NULL]
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The Introduction
About the Author
Chapter 1 Entrepreneurship & Creative Thinking
Chapter 2 Entrepreneurial & Creative Thinking
Chapter 3 Cooking vs Baking
Chapter 4 Recipe of Ingenuity & Innovation
Chapter 5 Success Needs You to Have Fun
Chapter 6 Honesty
Chapter 7 Strategy
Chapter 8 Consumer Needs
Chapter 9 Filling the Gap
Chapter 10 Marketing
Chapter 11 When the “Idea” Is Just Packaging
Chapter 12 Ideation Is Everything
Chapter 13 Evaluating Your Ideas
Chapter 14 How to Build on an Idea
Chapter 15 How to Sell Your Idea
Chapter 16 Finding Money
Chapter 17 Values & Principles
Chapter 18 The Art of Managing People
Chapter 19 Building a Team
Chapter 20 Summary & Reflection
Ross Chowles spent 36 years as a creative in advertising, learning the craft of persuading consumers. In 994, Ross, along with his parents, started his own celebrated advertising and design agency.
Apart from the lessons learned in starting and growing his own business, was the gift of being in the world of advertising - the manifestation of marketing - the gift was to work alongside hundreds of businesses, from mom-n'-pop stores to huge corporations. From fashion to fast food. From retail to insurance. From cars to beer. Each experience was witnessing hundreds of business strategies and product launches. Each with its lesson in tow.
in 2016, Ross left the commercial world to teach fulltime. He currently teaches entrepreneurial and creative thinking at Michigan State University.