Successful Rhetoric for Professional Writing
Edition: 1
Copyright: 2020
Pages: 220
Edition: 1
Copyright: 2020
Pages: 220
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Successful Rhetoric for Professional Writing provides students with guidelines, pointers, and tips for creating professional documents. These guidelines, pointers, and general advice reflect the most current guidelines for professional writing, as the rules for writing professional documents change over time. This text provides straightforward information that spells out what to do to write professional documents with not just competency, but with correctness and sophistication to set them apart from others.
Preface and Acknowledgments
CHAPTER 1—What is Writing Professional Writing?
The Genre of Professional Writing
The Purpose of Professional Writing
The Audience for Professional Writing
Examples
Sum Total
Exercise
Assignment
CHAPTER 2—Writing as Collaborative Effort
Writing Collaboratively
Roles and Responsibilities
Types of Collaborative Writing
Common Problems in Collaborative Writing
Sum Total
Exercise
Assignment
CHAPTER 3—Fundamentals of Rhetoric and its Application to Writing
What Rhetoric Really is: The Heart, Soul, and Center of All Communication
Spoken Rhetoric
Rhetoric in Gesture
Rhetoric in Writing
Understanding the Rhetorical Appeals
Ethos
Pathos
Logos
Purpose
Audience
Genre
What is the Difference between Theoretical and Applied Rhetoric?
Delivering Messages that Work
Sum Total
Exercise
Assignment
CHAPTER 4—Keys to Effective Professional Writing
Conveying Information
Tone and Style: Direct versus Indirect Address and Attitude
Examples of Direct versus Indirect
Attitude
Brevity
Active Voice versus Passive Voice: Should I use one, the other, or both?
Sum Total
Exercise
Assignment
CHAPTER 5—Nuts and Bolts: Grammar, Punctuation, Style, and Other Tips for Professional Writing
Why are These Things Important?
Grammar: Only What You Need to Know
Sentence Fragments
Active Voice/Passive Voice
Run-On Sentences
Subject/Verb Agreement
Which Word Should I Use?
Punctuation: Only What You Need to Know
Commas
Colons
What Not to Use
Capitalization
Lists
Headings
Hyphens
Abbreviations
Numbers
Spelling as Words
Writing as Numbers
Exceptions
Sum Total
Exercise
Exercise
CHAPTER 6—Etiquette for Addressing an Audience
What You Need to Know
What is Expected of You?
Headings: What Really is Acceptable
Types of Punctuation
When Should I Use Open Punctuation?
Examples of Open Punctuation
Closed Punctuation
When Should I Use Closed Punctuation?
Closed Punctuation Examples
Headings: What’s Not Acceptable
Complimentary Close
Register
Sum Total
Exercise
Assignment
CHAPTER 7—Electronic Communications at the Workplace
Variations of E-Communication
What You Need to Know
Are Electronic Communications Considered Legal Records?
E-mail at the Workplace
What You Need to Know
FAQ
Text Messaging at the Workplace
What You Need to Know
Instant Messaging in the Workplace
Why Use Instant Messages Rather than E-mail or Texts?
Using IMs in the Professional Environment
What You Need to Know
Twitter at the Workplace
Rules of Thumb
Blogging at the Workplace
Blogs as an Interactive Tool at the Workplace
Internal versus External Blogs
Guidelines for Writing a Business Blog
What You Need to Know
Sum Total
Exercise
Assignment
CHAPTER 8—Professional Letters and Memos
Components of a Letter
What You Need to Know
Types of Professional Letters
Hard Copy or E-Copy?
Letter Formatting
Full-Block Format
Modified-Block Format
Semi-Block Format
Final Word on Formatting
Assignment
Components of a Memo
The Genre
The Purpose
The Audience
Sum Total
CHAPTER 9—Document Design: Creating, Illustrating, and Revamping
Effective Design Techniques
Rules of Thumb for Creating, Illustrating, and Revamping Documents
Adding Graphics and Illustrations
Things You Need to Know
Organization and Formatting
Incorporating Data: Tables and Figures
What You Need to Know
Types of Charts
Types of Graphs
Other Types of Visuals
Sum Total
Exercise
Assignment
CHAPTER 10—Writing Instruction and Procedures
What You Need to Know
What Kind of Writing is This?
The Value of Well-Written Instructions
The Importance of Clarity When Writing Instructions
Instructions Should Always be Crystal Clear
Style
Things to Consider
Components of Instructions and Procedures
Introduction
Equipment and Materials Necessary
Steps
Caveats
Policies, Procedures, and Regulations
Sum Total
Exercise
Assignment
CHAPTER 11—Short Reports
What You Need to Know
Types of Short Reports
Guidelines for Writing Short Reports
Organization
Format
Style
Prewriting Tips
Periodic Reports
Progress Reports
Sales Reports
Travel Reports
Types of Trip Reports
Incident Reports
The Four Main Components of a Good Incident Report
Useful Tips
Employee Performance Reports
Objective Metrics versus Subjective Metrics
Common Performance Assessment Criteria
Creating Evaluations
Concluding an Evaluation
Creating an Assessment
Quantitative versus Qualitative Analysis
Sum Total
Assignments
CHAPTER 12—Proposals
What You Need to Know About Writing an Effective Proposal
Internal Proposals
External Proposals
Proposal Terms You Must Know
Different Proposals/Different Formats
Components of an Internal Proposal
Components of an External Proposal
Other Jargon you Should Avoid
Length
Sum Total
Example
Exercise
Assignment
CHAPTER 13—Long/Formal Reports
What You Need to Know About Long/Formal Reports
Must I Actually Solve a Problem?
What are the Nuts and Bolts of a Long Report?
Organization
Documenting Sources
Format
Collaboration
Sum Total
Example
Exercises
Long Report Topic Proposal
Assignment
Instructions
Additional Instructions