Technology-Driven Business Strategy

Technology-Driven Business Strategy prepares readers to be multifaceted problem solvers, strategists, visionaries, and authentic leaders. The book is intended to create a ripple effect toward a new way of thinking by infusing scientific reasoning, theoretical considerations, and applications in the real world to develop future strategists to the benefit of academicians and practitioners. 

Technology-Driven Business Strategy is structured into five modules: 

• Pillars of Strategy encompasses the roots and definition of business strategy, the innovation in business models and value proposition operational canvases, and the types of strategies that could be pursued by organizations facing competing players in the market.
• Market and Financial Considerations covers topics such as Big Data frameworks and analytics at different levels (i.e., descriptive, diagnostic, predictive, prescriptive) in addition to financial analysis and modeling to track the growth and financial health of an organization and sources of financing.
• Marketing and Tech Considerations covers pricing for various market contexts (i.e., B2C, B2B, B2G), branding considerations, communication from marketing and tech perspectives, new product development, and innovation models and protection of intellectual property.
• Leadership and Executive Strategies dives deeper into topics such as leadership styles, cultural contexts, organizational change models, talent development, growth and globalization perspectives, emerging focus of humancentric development initiatives, sustainability and social responsibility to enhance the societal and economic impact.
• Future Enterprise covers the key concepts of AI, AI enterprise, the common machine learning algorithms and their applications, our conjectures for technological adoption, and the trends regarding emerging technologies’ future according to key consulting groups.