Trends in Hospitality & Tourism
Edition: 1
Copyright: 2022
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$55.13
Trends in Hospitality & Tourism focuses on the growth, progress, infrastructure, and technology advancements in the hospitality, travel, and tourism sectors. Written in an entrepreneurial and environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms. Multiple segments are presented including airline, casino & gaming, cruise, hotel lodging, medical tourism, restaurant, and sports & entertainment. Readers will learn to understand the relevance and interdependence of these segments and discuss strategies for harnessing aspects within a segment for improving business and performance.
Chapter 1 Today’s Environment… And Tomorrow’s
Chapter 2 Medical tourism and Wellness Trends and strategy
Chapter 3 Clipped Wings: Troubled Times for the Airlines
Chapter 4 The Cruise Industry—Trends and Strategy
Chapter 5 Tasty Trends for the restaurant industry
Chapter 6 Global Trends in the Casino and Gaming
Chapter 7 Sports and Entertainment
Chapter 8 Global Lodging Trends
Chapter 9 International Strategic management: Growing the Brand Globally
Appendix 50 Trends Now Shaping the Future
With over 20 years’ experience in human resources, hospitality, and academic roles, Dr. Ryan Giffen’s career began in hospitality, leading operations and human resource departments for Fortune 500 companies, including Kimpton Hotels & Restaurants and Marriott Hotels Worldwide, as well as serving as the head of human resources for over 700 employees at Market Broiler Restaurants. Dr. Giffen then found his passion for teaching and consulting, which led him to achieve a Ph.D. from Iowa State University in Hospitality Management with a research emphasis on human resources. This pursuit led him to the role of culture and human resource speaker, where he was asked to speak at organizations including the Orange County Hotel and Lodging Association, Collins College of Hospitality Management, the International Education Corporation, Hilton Hotels & Resorts, and several others.
Dr. Giffen currently is an assistant professor in the hospitality management program at California State University, Long Beach and a adjunct instructor at Alliant University teaching graduated level hospitality management courses. Additionally, he consults with hospitality organizations in both culture and human resource strategy, is the host of The Corporate Shadow podcast, serves as a redistricting commissioner for the City of Long Beach, and is a PADI Divemaster. He and his husband, Giovanni live in Long Beach with their two fur babies, Lucy and Benni.