Typographic Structure
Edition: 1
Copyright: 2025
Pages: 262
Edition: 1
Copyright: 2025
Pages: 262
Choose Your Format
Choose Your Platform | Help Me Choose
Ebook
$45.00 USD
$90.00 USD
Unlock the art of typographic structure with this essential guide. Discover how to craft compelling word architectures that evoke emotions and shape perceptions. My mastering the potent combination of typeface, spacing, hierarchy, and arrangement, you'll learn to harness the subtle yet profound influence of typography to leave a lasting impression. Through expert insights and practical exercises, build dynamic typographic compositions that captivate, persuade, and inspire - elevating your designs to new heights.
Whether you're a beginner looking to establish a strong foundation, a seasoned designer seeking to refine your skills, or a senior creative aiming to push the boundaries of typographic innovation, this book will inspire you to go beyond the standards and unlock the full potential of typography.
- Main typographic principles
- Figure & ground
- Creating your own type
- Headers, logos, posters, magazines, and much more
- Type & image
- Typographic expression & exploration
Chapter One: Getting Ready
What is Typography
The Secret
The Volume of a Voice is the Type Size
Hierarchical Order
Typographic Hierarchy: The Holy Trinity
Typeface is the Voice
Typographic Spatial Harmony
Fundamentals of Typography
What is a Letter?
What is a Type?
What is a Glyph?
What is Legibility?
What is Readability?
What is a Typeface
What is a Font
Anatomy of a Type
Chapter Two: Form & Counter Form
Form & Counter form
Gestalt Principles
Gestalt in Action
It’s Time to Apply
Exercise One: A Playground for the Wind
Pitfalls to Avoid
Chapter Three: Typographic Structures
Typographic Structure
Typographic Structure Essentials
Exercise Two: Logos, Headers & Titles
First Case: Creating a Brandmark
Second Case: An Epitaph
Third Case: A Name for an Event
Fourth Case: A Header for an Article
Fifth Case: A Brandmark for a Wine
Sixth Case: A Phrase to Inspire
Seventh Case: Another Phrase to Inspire
Eighth Case: A Brandmark for a Chips
Ninth Case: Playing with Handwriting
Pitfalls to Avoid
Chapter Four: Type & Image
Type & Image: A Symphony of Sight & Sense
Type & Image Essentials
Anatomy of an Image
Exercise Three: Posters & More
First Case: Billboards
Second Case: More Billboards
Third Case: Magazine Cover & Spreads
Fourth Case: Poster & Social Media
Fifth Case: Album Cover
Sixth Case: Posters / Type & Image
Seventh Case: Type & Image on Trademarks
Eighth Case: Unbound Typography
Pitfalls to Avoid
Conclusions
Index
Professor Jorge Montero is a graphic designer, illustrator, visual artist, author, and educator with a distinguished teaching career spanning over three decades. Montero holds an MA and MFA in Graphic Design from the University of Iowa. Since 2003, he has been a professor at Savannah College of Art and Design (SCAD). Montero's teaching excellence has been recognized with prestigious awards, including the 2003 Shuhmacher Guest Professorship from the University of Dortmund, Germany, the 2019 Oversea Professorship from the Republic of China, and the 2018 Fulbright Award from the American Embassy in Bahrain. He has lectured and taught in over 20 countries, including the USA, Germany, France, Spain, and China, and has collaborated with clients in China, the US, and Venezuela as a freelance graphic designer and illustrator. His artwork and designs have been exhibited globally, showcasing his unique perspective and creative vision.