Universally Safe Communication

Abstract

The public relations officer of Universal Car Company is currently serving as the team manager for the “Universally Safe” campaign dedicated to featuring the innovative safety technology in the new UCC SUV’s. While arranging flights for the final prep meeting before the campaign launch, the manager receives a call from the CEO of UCC that, due to manufacturing issues with the newest UCC SUV, the Reliance, the campaign must be postponed or cancelled. The team has been working on the campaign for almost a year and preparation is almost finished. Now, with one month until the campaign launch and the weight of the terrible news on his shoulders, how does the team manager communicate the bad news to everyone on his team?