The U.S.-Latino Entrepreneur's Guide to Balancing Business, Family and Culture: Bilingual Edition/English & Spanish
Edition: 1
Copyright: 2020
Pages: 100
Edition: 1
Copyright: 2020
Pages: 100
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The U.S.-Latino Entrepreneur’s Guide to Balancing Business, Family and Culture Is the first book to offer the start-up or experienced business owner a bilingual (English/Spanish) approach to business success, including important roles of family and culture.
Advantages of this book include:
- A practical approach to the core components of building a business so that the Latino entrepreneur can plan with the specific aspects of culture and family in mind
- Guiding questions to map the overview and high points of each chapter for the reader
- A step-by-step approach to priming the reader in the Latino entrepreneurial mindset for business solving, persistence, and success.
- A simplified approach for the Latino entrepreneur to clarify their business vision, mission, target market, form of business and cash-flow.
- Exercises to help the entrepreneur gain insight about the impact of personal and cultural values on decision-making in business
- Inquiry into the roles of family in a Latino entrepreneur’s business development
- Exercises to build a customer base with aspects that address specific Latino needs, lifestyles, customs, and preferences
- Tables to understand the distinctions between forms of and management styles in business
- Format and guidance for the Latino entrepreneur to effectively communicate with family regardless of their involvement in the business
The translations for this title were done by:
Mario Estevan del Angel Guevara
The University of New Mexico
mdelangel@unm.edu | mdelangelguevara@gmail.com
About the Authors
Acknowledgments
Preface
About This Book
How to Use This Book
Introduction
A Word about Latino Families and Business
Five Things You Should Know Before Starting a Business
Five Things You Should Know about Business and Family
Five Things You Should know about Business and Culture
Chapter I Money, Success, the U.S.-Latino Entrepreneurial Mindset, and You
Entrepreneurship: It’s a Way of Thinking
The U.S.-Latino Entrepreneurial Mindset
Chapter II Your Business: Vision and Mission
Your Business—Vision and Mission
Your Family and Business—Vision and Mission
Chapter III Understanding your Market and Building Customer Relationships with a Cultural Perspective
Your Typical Customer
The Role of Culture in Developing Customer Relationships
U.S.-Latino Cultural Values and Characteristics
The U.S.-Latino Cultural Context and Comfort Zone
Building Customer Relationships
Family and Friends Helping Develop Customer
Relationships
Chapter IV Management/Form of Operation
Styles of Management Leadership
Leadership and the Family
Managing Business, Family, and Family Business
Some Thoughts on Managing Your Business When
Family Is Involved
Conducting Productive Business and Family Meetings
Forms of Business Ownership
Chapter V Cash Flow
Pre–Start-Up Estimate
Monthly Cash Flow Projection
A Word on Alternative Lending
References
Miquela Rivera, Ph.D. is a licensed psychologist, author, and public speaker. She has worked in community mental health, employee assistance programming, state-based early childhood administration, Head Start consultation, school-based wellness and private practice in Tucson and Albuquerque. She has provided assessment and treatment of children, adolescents, families, and couples in a variety of settings. Miquela has facilitated U.S.-Latino entrepreneurship classes and is a columnist and feature writer for Hispanic Outlook in Higher Education. She has also written for other trade magazines and published The Minority Career Book in 1991. Miquela was a weekly self-help columnist with the Tucson Citizen newspaper for over 16 years. She earned her bachelor’s degree in psychology at New Mexico State University and her doctorate in clinical psychology at Michigan State University.
Marvin Lozano, Ed.D. is an entrepreneurial consultant who has worked as a bilingual commercial lender, business owner, and business college professor. He has extensive experience in domestic and international commercial banking (including lending and branch management), entrepreneurial consulting with community alternative lenders and chambers of commerce, and teaching/training students and faculty in higher education. Dr. Lozano earned a Bachelor of Science Business degree from Arizona State University, a Master of Science in Management and Policy degree from the University of Arizona, and a Doctor of Education in Educational Leadership from the University of New Mexico.