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Visual Communication

Author(s): Ronald Allman

Edition: 2

Copyright: 2019

Pages: 103

Details: Electronic Delivery EBOOK | 180 days |

Visual Communication teaches students how to use design to craft effective visual messages. This book is intended to be general, but does focus on print media — advertising, newspapers and magazines in particular. The concepts and processes in the book can be applied to all media, even to non-design parts of students' lives. With the converging of media on the Internet, the line between media is blurring. The text's general approach addresses this.

 

Introduction

Visual Communication

Design Principles

Design Elements

Gestalt Theory

Typography

Photography

Ad Design

Newspaper Design

Magazine Design

Color

Glossary

Ronald Allman

Related ISBN's: 9781524980719

Ebook

$53.10

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ISBN 9781524980719

Details Electronic Delivery EBOOK 180 days