Visual Communication
Edition: 3
Copyright: 2024
Pages: 113
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$62.00 USD
Visual Communication teaches students how to use design to craft effective visual messages. This book is intended to be general, but does focus on print media — advertising, newspapers and magazines in particular. The concepts and processes in the book can be applied to all media, even to non-design parts of students' lives. With the converging of media on the Internet, the line between media is blurring. The text's general approach addresses this.
Introduction
Visual Communication
Design Principles
Design Elements
Gestalt Theory
Typography
Photography
Ad Design
Newspaper Design
Magazine Design
Color
Glossary
Ron Allman, professor of journalism and media at Indiana University Southeast, has been studying and researching visual communications for more than 30 years. His textbook, “Visual Communication,” is in its third edition, and he has won awards for his logo and magazine designs.
Visual Communication teaches students how to use design to craft effective visual messages. This book is intended to be general, but does focus on print media — advertising, newspapers and magazines in particular. The concepts and processes in the book can be applied to all media, even to non-design parts of students' lives. With the converging of media on the Internet, the line between media is blurring. The text's general approach addresses this.
Introduction
Visual Communication
Design Principles
Design Elements
Gestalt Theory
Typography
Photography
Ad Design
Newspaper Design
Magazine Design
Color
Glossary
Ron Allman, professor of journalism and media at Indiana University Southeast, has been studying and researching visual communications for more than 30 years. His textbook, “Visual Communication,” is in its third edition, and he has won awards for his logo and magazine designs.