Who's in the Room? A Guide to Allyship and Access in Public Relations from the Black Publicist Perspective

Section 1 The Public Relations Industry
Chapter 1 Black Publicists’ Impact on Public Relations History
Chapter 2 Why We Will Always Need Public Relations

Section 2 Diversity, Equity, and Inclusion in Public Relations
Chapter 3 Declaring a New IDEA
Chapter 4 The Black Experience in an Industry Lacking IDEAs
Chapter 5 Challenges to Black Identities and IDEAs

Section 3 Public Relations Through African American Publicist’s Lens
Chapter 6 Navigating the Mental Health Landscape
Chapter 7 Public Relations Strategies and Evaluations for Reaching Black Publics
Chapter 8 Finding Campaign Success and Best Practices

Section 4 Training Students and New Publicists for a Diverse Public Relations Career
Chapter 9 Pathways to a Diverse Future: Mentorship, Advocacy, and Sponsorship
Chapter 10 You Are Your First Client: Marketing Oneself in a Competitive Industry
Chapter 11 PRoper PROtocol