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The Writer's Toolbox: Blueprints for Successful Communicators

The Writer's Toolbox: Blueprints for Successful Communicators

Author(s): Joseph Basso , Randall Hines , Suzanne D FitzGerald

Edition: 3

Copyright: 2019

Edition: 3

Copyright: 2019

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$145.87

ISBN 9781792413223

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Faculty Review Copy

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$72.93

ISBN 9781792422539

Details Electronic Delivery EBOOK 180 days

Faculty Review Copy

Research indicates that those hiring strategic communicators value writing as the number one desired skill in any level of new employee. The Writer's Toolbox: Blueprints for Successful Communicators gives students the tools needed to succeed in the dynamic strategic communication field!

The Writer's Toolbox: Blueprints for Successful Communicators provides specific blueprints for constructing a variety of writing products necessary to thrive in strategic communication, public relations and marketing communication. The textbook package discusses a writing product, gives concrete steps on how to write it, and provides real-world examples.

Printed in color and available for purchase directly from Kendall Hunt Publishing, The Writer's Toolbox: Blueprints for Successful Communicators:

  • Includes electronic access to The Grammar Depot - a quick reference tool that helps writers avoid common mistakes that weaken prose and rob writers of credibility.
  • Includes instructor access to a host of PowerPoints, exercises and exams.
  • Examines the entire gamut of strategic communication writing. Topics include media writing, business writing, social media writing, persuasive writing, feature writing, advertising copywriting, speech writing, integrated marketing communication writing and campaign writing.
  • Emphasizes both the strategic and creative writing process.
  • Prepares writers to enter today’s multi-generational workplace.
  • Offers real-world, student-friendly examples. Toolbox Tips, Caution, For Example and Blueprint vignettes bring the material to life.

CHAPTER 1 Strategic Writing
CHAPTER 2 Basics of Writing
CHAPTER 3 Business Writing
CHAPTER 4 Lead Writing
CHAPTER 5 Print Media Writing
CHAPTER 6 Electronic Media Writing
CHAPTER 7 Social Media Writing
CHAPTER 8 Persuasive Writing
CHAPTER 9 Speech Writing
CHAPTER 10 Feature Writing
CHAPTER 11 Advertising Copywriting
CHAPTER 12 Integrated Marketing Communication Writing
CHAPTER 13 Using Stylebooks
CHAPTER 14 Campaign Writing

Index

Joseph Basso
Joseph Basso, APR, earned a doctorate in public relations from Texas A&M University and a law degree from Widener University. Professor at Rowan University in Glassboro, N.J., Joe has three decades of experience practicing and teaching public relations. His experience includes extensive work in the gaming industry, as well as for profit and not-for-profit organizations. He has consulted extensively in the areas of grammatical and legal writing in the pharmaceutical industry. The author of numerous academic and professional publications, Basso is licensed to practice law in Pennsylvania and New Jersey.
Randall Hines

Randy Hines, APR, a Fulbright Senior Specialist, also earned a doctorate in public relations from Texas A&M, where he taught journalism. Hines teaches PR at the U of North Georgia. He’s also taught at Susquehanna University, UNC Pembroke, East Tennessee State and Kent State. Hines has worked for a PR firm, newspapers and magazines, and conducted workshops for various clients. He has written for academic, trade and popular media.

Suzanne D FitzGerald
Suzanne FitzGerald, APR, Fellow PRSA, is chair and professor at Rowan University. She offers an unusual educator/practitioner perspective with a doctorate from Temple and the Fellow credential awarded to fewer than 2 percent of PR practitioners. She has served as PRSSA adviser for 25 years and also as graduate program director. She has served as Accreditation Chair for the Philadelphia PRSA Chapter and on the board of PRSA Educator’s Academy. Her experience includes workshops in business writing and presentation skills, and a decade in the data processing, health care, and agency arenas. FitzGerald has published several books with McGraw-Hill as well as in scholarly journals.

Research indicates that those hiring strategic communicators value writing as the number one desired skill in any level of new employee. The Writer's Toolbox: Blueprints for Successful Communicators gives students the tools needed to succeed in the dynamic strategic communication field!

The Writer's Toolbox: Blueprints for Successful Communicators provides specific blueprints for constructing a variety of writing products necessary to thrive in strategic communication, public relations and marketing communication. The textbook package discusses a writing product, gives concrete steps on how to write it, and provides real-world examples.

Printed in color and available for purchase directly from Kendall Hunt Publishing, The Writer's Toolbox: Blueprints for Successful Communicators:

  • Includes electronic access to The Grammar Depot - a quick reference tool that helps writers avoid common mistakes that weaken prose and rob writers of credibility.
  • Includes instructor access to a host of PowerPoints, exercises and exams.
  • Examines the entire gamut of strategic communication writing. Topics include media writing, business writing, social media writing, persuasive writing, feature writing, advertising copywriting, speech writing, integrated marketing communication writing and campaign writing.
  • Emphasizes both the strategic and creative writing process.
  • Prepares writers to enter today’s multi-generational workplace.
  • Offers real-world, student-friendly examples. Toolbox Tips, Caution, For Example and Blueprint vignettes bring the material to life.

CHAPTER 1 Strategic Writing
CHAPTER 2 Basics of Writing
CHAPTER 3 Business Writing
CHAPTER 4 Lead Writing
CHAPTER 5 Print Media Writing
CHAPTER 6 Electronic Media Writing
CHAPTER 7 Social Media Writing
CHAPTER 8 Persuasive Writing
CHAPTER 9 Speech Writing
CHAPTER 10 Feature Writing
CHAPTER 11 Advertising Copywriting
CHAPTER 12 Integrated Marketing Communication Writing
CHAPTER 13 Using Stylebooks
CHAPTER 14 Campaign Writing

Index

Joseph Basso
Joseph Basso
Joseph Basso, APR, earned a doctorate in public relations from Texas A&M University and a law degree from Widener University. Professor at Rowan University in Glassboro, N.J., Joe has three decades of experience practicing and teaching public relations. His experience includes extensive work in the gaming industry, as well as for profit and not-for-profit organizations. He has consulted extensively in the areas of grammatical and legal writing in the pharmaceutical industry. The author of numerous academic and professional publications, Basso is licensed to practice law in Pennsylvania and New Jersey.
Randall Hines
Randall Hines

Randy Hines, APR, a Fulbright Senior Specialist, also earned a doctorate in public relations from Texas A&M, where he taught journalism. Hines teaches PR at the U of North Georgia. He’s also taught at Susquehanna University, UNC Pembroke, East Tennessee State and Kent State. Hines has worked for a PR firm, newspapers and magazines, and conducted workshops for various clients. He has written for academic, trade and popular media.

Suzanne D FitzGerald
Suzanne D FitzGerald
Suzanne FitzGerald, APR, Fellow PRSA, is chair and professor at Rowan University. She offers an unusual educator/practitioner perspective with a doctorate from Temple and the Fellow credential awarded to fewer than 2 percent of PR practitioners. She has served as PRSSA adviser for 25 years and also as graduate program director. She has served as Accreditation Chair for the Philadelphia PRSA Chapter and on the board of PRSA Educator’s Academy. Her experience includes workshops in business writing and presentation skills, and a decade in the data processing, health care, and agency arenas. FitzGerald has published several books with McGraw-Hill as well as in scholarly journals.