Writing for Mass Communications
Edition: 2
Copyright: 2018
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Writing for Mass Communications was born out of a need for a structured, single-semester text to help instructors lay a firm foundation for writing across media. With decades of professional and academic experience, the authors understand the challenges of teaching media writing in an area that is defined by change.
Writing for Mass Communications:
- encourages students to think journalistically and then to explore writing journalistically.
- fashions an experience that is both challenging and rewarding, while allowing instructors to modify material as they see fit.
- provides students the essentials for the formal study of writing for mass communications.
About the Authors
To Writing for Mass Communications students
To Writing for Mass Communications instructors
Introduction
Module One—Multimedia Writing
Chapter One—Good Writing and Writing Well
Chapter Two—News Writing Fundamentals
Chapter Three—Writing the News
Chapter Four—Strategic Interviewing
Chapter Five—Handling Complexity
Module Two—Writing for the Ear and Eye
Introduction
Chapter Six—Broadcast Writing Basics
Chapter Seven—Writing Broadcast Leads and Simple Stories
Chapter Eight—Writing to Visuals
Chapter Nine—Incorporating Sound
Module Three—Public Relations Writing
Chapter Ten—Introduction
Chapter Eleven—Tools of the Public Relations Trade