You Brand You. The Value of a Personal Brand
Edition: 1
Copyright: 2026
Pages: 84
Edition: 1
Copyright: 2026
Pages: 90
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What’s the Plan?
This simple, provocative question is the foundation for my success because very few people have a plan.
As discussed in the book, the extent of the planning that most do is for their next vacation, not for the rest of their lives!
Given the continuing economic uncertainty and changing nature of work, it is imperative that you develop your personal brand to survive and thrive in the new world of work.
The impact that AI is having on the elimination of traditional jobs across all industries is significant and will continue to do so for the foreseeable future. Companies are also employing technology to improve profitability by digitizing their operations, and reducing their workforce in the process.
Given all these obvious trends should make you wonder—What’s next for me? You need to develop your personal brand TODAY to avoid becoming redundant tomorrow.
This book is about saving your life in a world of disruptive technology.
Save yourself by following my answer for you, too—What’s the Plan?
Bob is an author, educator, and brand builder for businesses and individuals. He spent his corporate life with IBM, Pfizer, and EXXON, where he was the CFO of one of EXXON’s business operations.
After EXXON, Bob joined an international consultancy as a senior partner involved with the transfer of technology globally. After which he became the CEO of the U.S. subsidiary of a Dutch multinational company.
At that company Bob built an unknown foreign brand into the market leader and positioned the brand to be sold to a Fortune 100 Corporation. He then had similar marketing successes with an Israeli, and then Indian multinational firms.
He is the author of four other books on business and personal planning. He was featured in USA TODAY for his work with the Inc. 500. Bob is a prolific writer, blogger, and posts frequently on LinkedIn.
He is on the faculty at several universities where he teaches courses on Marketing and Personal Branding in graduate and undergraduate business programs. He has also developed an online MBA program in Entrepreneurship for a Global online university and has graduated students from his program.
Bob can be reached at: rmdonnelly@aol.com, or on his LinkedIn platform. He is available to help anyone struggling to survive in the new world of work.
From a student:
-Your personal brand IS your career plan – I need to stand out, not blend in, and figure out my unique value proposition (what I do best AND enjoy most)
-No one will market me except me – I have to let the world know I exist through networking, social media, and showcasing my talents
-Most people are time wasters – don't fall into that trap of talking about what other people are doing
-Life and business are about numbers – I need to understand my own financials and manage cash flow
-"Innovate or evaporate" – businesses and careers depend on constant innovation and adaptation
-I should aim for mastery: Year 1 learn, Year 2 master, Year 3 become an expert and move on
-Find a job that lets me do what I love – "no money, no honey," but also don't trap myself in something I hate.
Alexa, Drew University
Other Student Testimonials
-Developing a personal career plan was a game changer for me.
-I learned things about myself to improve my life and career.
-The course helped me make a huge career change in my life.
-How to better explain my unique value proposition.
-I got the confidence to believe in myself.
-I obtained a better understanding of how to market my best qualities.
-I now have a better insight as to where I am now in life and where I want to go in the future.
-I learned to identify my competencies as a way to maximize my potential.
-Learning the importance of not only mapping out my career, but my personal life as well.
-Realization that I am a brand.
-Invaluable information on how to network and use social media.
-This course helped me get a new job.
-How pivotal it is to plan your career and brand yourself.
-I learned that everything is possible.
-I learned more about myself and got confidence to pursue my dreams.
-The power of networking through social media.
What’s the Plan?
This simple, provocative question is the foundation for my success because very few people have a plan.
As discussed in the book, the extent of the planning that most do is for their next vacation, not for the rest of their lives!
Given the continuing economic uncertainty and changing nature of work, it is imperative that you develop your personal brand to survive and thrive in the new world of work.
The impact that AI is having on the elimination of traditional jobs across all industries is significant and will continue to do so for the foreseeable future. Companies are also employing technology to improve profitability by digitizing their operations, and reducing their workforce in the process.
Given all these obvious trends should make you wonder—What’s next for me? You need to develop your personal brand TODAY to avoid becoming redundant tomorrow.
This book is about saving your life in a world of disruptive technology.
Save yourself by following my answer for you, too—What’s the Plan?
Bob is an author, educator, and brand builder for businesses and individuals. He spent his corporate life with IBM, Pfizer, and EXXON, where he was the CFO of one of EXXON’s business operations.
After EXXON, Bob joined an international consultancy as a senior partner involved with the transfer of technology globally. After which he became the CEO of the U.S. subsidiary of a Dutch multinational company.
At that company Bob built an unknown foreign brand into the market leader and positioned the brand to be sold to a Fortune 100 Corporation. He then had similar marketing successes with an Israeli, and then Indian multinational firms.
He is the author of four other books on business and personal planning. He was featured in USA TODAY for his work with the Inc. 500. Bob is a prolific writer, blogger, and posts frequently on LinkedIn.
He is on the faculty at several universities where he teaches courses on Marketing and Personal Branding in graduate and undergraduate business programs. He has also developed an online MBA program in Entrepreneurship for a Global online university and has graduated students from his program.
Bob can be reached at: rmdonnelly@aol.com, or on his LinkedIn platform. He is available to help anyone struggling to survive in the new world of work.
From a student:
-Your personal brand IS your career plan – I need to stand out, not blend in, and figure out my unique value proposition (what I do best AND enjoy most)
-No one will market me except me – I have to let the world know I exist through networking, social media, and showcasing my talents
-Most people are time wasters – don't fall into that trap of talking about what other people are doing
-Life and business are about numbers – I need to understand my own financials and manage cash flow
-"Innovate or evaporate" – businesses and careers depend on constant innovation and adaptation
-I should aim for mastery: Year 1 learn, Year 2 master, Year 3 become an expert and move on
-Find a job that lets me do what I love – "no money, no honey," but also don't trap myself in something I hate.
Alexa, Drew University
Other Student Testimonials
-Developing a personal career plan was a game changer for me.
-I learned things about myself to improve my life and career.
-The course helped me make a huge career change in my life.
-How to better explain my unique value proposition.
-I got the confidence to believe in myself.
-I obtained a better understanding of how to market my best qualities.
-I now have a better insight as to where I am now in life and where I want to go in the future.
-I learned to identify my competencies as a way to maximize my potential.
-Learning the importance of not only mapping out my career, but my personal life as well.
-Realization that I am a brand.
-Invaluable information on how to network and use social media.
-This course helped me get a new job.
-How pivotal it is to plan your career and brand yourself.
-I learned that everything is possible.
-I learned more about myself and got confidence to pursue my dreams.
-The power of networking through social media.