In an ideal universe, public relations spokespeople and journalists get along just fine. Journalists want to provide their audiences with fast, accurate information on topics important to those audiences. Spokespeople want to advance the cause of their organization by sharing its stories.

That’s the ideal. In reality, however, achieving such a state of mutual cooperation can be difficult. Mistrust, unprofessional behavior, old grievances, and differing agendas can get in the way.

Making it Work: Improving the Relationship Between Public…