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Drugs: A Healthy Understanding

Author(s): Larry Latterman

  No matter where you are, drug use and abuse is in the headlines....  Today's tech savvy, media-oriented college students are well aware of the many issues relating to drug use and abuse. Drugs, A Healthy Understanding presents to the reader a healthier understanding of drug use and abuse...

Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...