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Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...

Basic Principles of Finance: An Introductory

Author(s): Joseph Randall Woolridge, Gary Gray

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html

Golf 101: Let the Journey Begin

Author(s): William R Lamb, Jon Antunes

Golf 101: Let the Journey Begin provides beginners, intermediate and advanced players a PGA Golfer’s insight on the simple fundamentals necessary to play the game of golf. This title also presents a much-needed look at other areas of golf including terminology, history, learning etiquette, basic rul...

The Structure of English Words

Author(s): Clarence Sloat, Sharon Taylor

 eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.  A large vocabulary is always an asset. Students, teachers, politicians, salesmen, lawyers—in fact all of us—are judged by our ability to use words. It is not su...

Principles of Biology: Biology 100 Laboratory Manual

Author(s): Sylvester Allred, Emma P. Benenati

 eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html