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Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...

Sport and the Natural Environment: A Strategic Guide

Author(s): Michael Pfahl

Sports can be a platform to make change and to educate others about environmental issues.Sport & the Natural Environment: A Strategic Guide describes actions that speak to current and future sport managers in assisting with green efforts across a variety of sport organizations. The approach taken to...

Education in Louisiana

Author(s): Michael Richardson, Mindy Crain-Dorough, Nathan Roberts, Kenneth Lane

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html

Basic Principles of Finance: An Introductory

Author(s): Joseph Randall Woolridge, Gary Gray

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html

Business, Law, and Ethics: Developing Analytical and Critical Thinking Skills

Author(s): Frederick D Jones, Cristen Dutcher

 eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.  , basic_html

Biomedical Physiology

Author(s): Matthew L. Goodwin, Lawrence C Wit

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.   , basic_html