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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...
Taxonomy of Morals and Ethical Theories: Why We Do the Things We Do, and How Ought We to Do Them, Preliminary Edition
By: Atina Knowles
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...
Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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Islam and Temporal Power
Author(s): Bojan Petrovic
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