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Making the Best Case: Lessons in Writing from the World of Law

Author(s): Jeff Jung

Why use examples from the world of law to learn how to write a college essay? By the power of language, rights are given or taken away, people are sent to jail, millions of dollars are awarded, families are altered, and the rules by which we live are determined.There is no one that the law does not ...

Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...