Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...

The Rescue of an Orphan

Author(s): Leslie Dean

Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change?  You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...

Bored and Loving It

Author(s): Richard Pate

Being bored and yet loving it seems oxymoronic, but it’s not.  Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun!  Their initial boredom turns into what boredom usually turns into: freedom of th...

Foundations of Special Education: Transcending Barriers

Author(s): Melissa Hartman

Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...

Unlocking the Potential for Student Success

Author(s):

"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...

Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation

Author(s): John Kocur, Charles Ciorba

In Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation, veteran teachers Chuck Ciorba and John Kocur offer a comprehensive guide for all instrumentalists to learn how to improvise. “Straight from the Source” suggests that great jazz recordings and the tunes themselves shou...

It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION

Author(s): Kent W. Anderson, Jerry Brindisi

OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...

Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years

Author(s): Lisa Martin

As the global population ages, societies worldwide are confronted with unprecedented challenges in ensuring the financial security and well-being of their elderly citizens. The phenomenon, often referred to as the "Silver Tsunami," presents a complex web of economic, social, and ethical dilemmas tha...