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Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
By: Doug Quintal
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Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
Author(s): Doug Quintal
What do Taylor Swift, Metallica, and Slipknot all have in common? Rabid fanbases who would go to the ends Earth just for the opportunity to experience a deeper connection with them. Why are most brands content with chasing customers and fans through conventional marketing and branding approaches? Wh...
Stevens Tech_FYE_2023_2024
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Data Analytics for Business
Author(s): Andrew Moleff
In this new era of data generation and gathering, data analytics is the basis for strategic business decision-making, Data Analytics for Business emerges as an indispensable tool. This textbook equips learners with the essential skills and knowledge to navigate and interpret complex data landscapes,...
Biological Basis of Behavior
Author(s): Josephine F. Wilson
BIOLOGICAL BASIS OF BEHAVIOR considers a wide range of biological functions that drive human behaviors. It examines the role of the nervous system, memory, attention, learning, consciousness, and behaviors associated with motivational states, such as sleep, temperature, eating, drinking, and sex. Th...
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Group Behavior in Organizations, Second Edition
Author(s): Jean-Francois Coget, Susan Losh
GROUP BEHAVIOR IN ORGANIZATIONS, second edition, examines major theories and practices of group dynamics in organizational settings. Students will study the potential benefits and limitations of groups and teams, and take an in-depth look at factors that impact group effectiveness. Topics include gr...
Drawing from Observation 3e
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Ethical Leadership: Theory to Practice
Author(s): Barry L Boyd, Jennifer R Strong
Unprecedented rates of change, crises, imbalance and unrest find our world in need of strong and moral leaders. Students now, more than ever, should equate effective leadership with ethical leadership.Ethical Leadership: Theory to Practice is a unique text that takes students from the big ethical qu...