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Insightful Branding: People-Centric Tactics for Building Brands
Author(s): RYAN EANES
Brands and branding are inescapable parts of life in the 21st century. Even young children can easily identify countless logos; as adults, we develop brand preferences that include feelings of trust and loyalty, even when branding is the only significant difference between product or service offerin...
How Should One Live? An Introduction to Ethics and Moral Reasoning
Author(s): Bradley Thames
How Should One Live: An Introduction to Ethics & Moral Reasoning challenges students to look at their own beliefs in a new light and recognize that a question is often more valuable than its answer. The text is split into two halves: the first half focuses on the major ethical theories of utilitari...
Essential Concepts of Chemistry
Author(s): Alan Sherman, Sharon Sherman
Essential Concepts of Chemistry contains twelve core chapters that are easy to understand. It contains a sound problem-solving strategy, numerous examples worked out step-by-step, excellent figures, tables and photos, appendices, and references throughout that demonstrate how chemistry connects to e...
The Mathematics of Money
Author(s):
"The goal of this book is to develop the mathematical skills and confidence to understand and make good decisions about financial matters. It seeks to equip you with some of the most important tools you need to figure things out for yourself. You still have to do that figuring out, though, based on ...
