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The Media Spectacle: The Converging Landscape of Media, Sports, and Entertainment
Author(s): Russell Fink
Media is everywhere. It has become engrained in every part of our lives. As our media literacy, access, and usage has evolved exponentially, we have an all-encompassing need and desire to no longer just be a bystander or spectator, but to be an active participant.We, the audience, remain captivated,...Understanding Health Care Ethics and Medical Law, Second Edition
Author(s): Dan Bustillos, Susan Vellek
UNDERSTANDING HEALTH CARE ETHICS & MEDICAL LAW, Second Edition, explores the complex relationship between law and ethics in modern health care, highlighting the need for moral practice in the health care professions and leadership. Theoretical and practical analysis of legal precedents, political hi...History of the National Parks
Author(s): Sarah Diaz, Linda Lane
The national parks and National Park Service (NPS) serve a very important role in our country. These parks make up some of the most beautiful, unique, oldest, tallest, deepest, most pristine and most threatened places in the world. But they are more than just amazing places to visit. They serve a vi...Mere Macroeconomics
Author(s): Ron Cipcic
Mere Macroeconomics looks at the big picture, specifically the big choices nations must make for the collective good of their citizens.With Mere Macroeconomics, students will learn:about economic growthwhy unemployment is a pain for individual and nation alike. an entirely new world of concepts, wor...The Fundamentals of Family and Consumer Sciences
Author(s): Lurline Whittaker
The Fundamentals of Family and Consumer Sciences is intended to be a comprehensive and up to date reference text for students of Family and Consumer Sciences, human development, family studies and nutrition. This text will be a major source of information to health care professionals seeking to und...Organizational Change, Second Edition
Author(s): Joseph W. Weiss
Organizational Change, Second Edition, provides a practical approach to successfully managing change. The text covers major change theories as well as how to implement and sustain change in a business setting. Each chapter begins with a case study that highlights topics covered in the chapter. Exam...Principles of Advertising and Integrated Marketing Communication
Author(s): Catherine Condit Cuckovich, M. Kathleen Donald
Most advertising textbooks are written by academic professionals and grounded in the research they have undertaken. This new textbook is written by two advertising practitioners and focuses on the process of advertising. Of course, academic research is important and is included in this book. However...Pagination
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