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Arkansas History: A Brief Survey

Author(s): James Brent

Arkansas was once known as the Wonder State. It remains beguiling, in its beautiful and mystical scenery and in the diversity of its people; it is inspiring, in how those people have come back so often from the most heart-wrenching circumstances, and how so many of them have drawn strength from the ...

3D Computer Aided Design with NX: Engineering Design in Computer Integrated Design and Manufacturing

Author(s): H Felix Lee

The twenty-first century manufacturing environment can be characterized by the paradigm of delivering products of increasing variety, lower demand and higher quality in the context of expanding global competition. In order to realize this manufacturing paradigm and facilitate coordinated efforts acr...

Plant Science: An Introduction to Growth, Development, and Production of Agronomic and Horticultural Crops

Author(s): Edward Brown

This textbook was written to provide students with a succinct summary of major topics involved in the study of plant science. It is primarily intended for those enrolled in Introductory Plant Science, Agronomy, and Horticultural Science courses; however, others seeking to enhance their knowledge con...

Developing Cosmopolitan Professional Identities: Engaging Australian and Hong Kong Trainee Teachers in Intercultural Conversations

Author(s):

Sample School classrooms have become increasingly culturally and linguistically diverse, making it imperative for teachers to develop more cosmopolitan professional identities, demonstrating globalised perspectives and being able to communicate and relate interculturally. Intercultural education ...

Connecting with Consumers

Author(s): Matthew A. Gilbert

According to management consultant, author, and educator Peter Drucker “knowledge has to be improved, challenged, and increased constantly, or it vanishes.” Connecting with Consumers shares ten case studies in five sections about organizations in various industries. Each case starts with an overview...

Low-Health Literacy and the Clinical Encounter: Promoting Understanding for Patients through Effective Communication

Author(s):

Abstract Inadequate health literacy is a major public health concern in the United States. Health communication students and practitioners are well positioned to address this problem productively by focusing on the interactions between health care providers and patients who experience low health ...

The Media in Our Daily Lives, Preliminary Edition

Author(s): Jennifer Louise Gregg

There are very few things adults agree on. The media is one of them: we agree it’s everywhere. It is embedded in our daily lives and informs how we perceive reality and the world. It’s nearly impossible to avoid and is accessible, in some form or other, to everyone. What we don’t agree on? How it af...

Violence and Cultivation Theory: A Case Study

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Abstract Since the 1950s, television has been not only the most prominent of all mass media, but also a defining element of modern life. Television’s institutional structure and technology, as well as its programming, have seen immense changes, yet it remains the source of our most widely shared ...

Detroit and Motown: The Rise and Fall of Two Giants

Author(s): EDWARD HIGGINS

In 1959, Barry Gordy, a twenty-nine year old wanna be boxer borrowed $800 to start a record company. Set against the civil rights movement alongside the decay of one of America’s most storied cities, Motown, Detroit’s History and Music, is the tale of how Motown effected the city of Detroit and how ...