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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...about product
A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...Visualization: Using Mental Images to Strengthen Comprehension
Author(s): Linda Zeigler, Jerry Johns
Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...A Constant Struggle: African-American History 1865-Present
Author(s): Yohuru R Williams, Dr. Roger Davidson, Tamara Brown
The A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for ...Bored and Loving It
Author(s): Richard Pate
Being bored and yet loving it seems oxymoronic, but it’s not. Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun! Their initial boredom turns into what boredom usually turns into: freedom of th...WCU 150: History and Heritage
Author(s): Michael Di Giovine, Aaron Stoyack
ses·qui·cen·ten·ni·al/ seskwəsen-tenēəl/(adjective)relating to the one-hundred-and-fiftieth anniversary of a significant event.The 2021-2022 academic year marked West Chester University’s Sesquicentennial Anniversary. As the largest liberal arts university in the Commonwealth of Pennsylvania, the se...about product
It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION
Author(s): Kent W. Anderson, Jerry Brindisi
OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...