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World Religions: Historical and Philosophical Perspectives

Author(s): Donald Viney

This book is titled World Religions rather than The World’s Religions because I am not trying to canvass all of the religions in the world, only those religions of the world that are more or less products of what Karl Jaspers called the axial age, roughly 800 to 200 BCE. These are religions with lon...

Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...