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Next Step: University of Northern Iowa
Author(s): Nichole Harken
Health insurance, relocating, navigating new workspaces, potential discrimination, managing time - there is so much that comes with graduating from higher education. You have built the skills and knowledge to engage in the work, but may be feeling overwhelmed for all of the other "stuff" of life. Yo...
Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
By: Doug Quintal
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Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
Author(s): Doug Quintal
What do Taylor Swift, Metallica, and Slipknot all have in common? Rabid fanbases who would go to the ends Earth just for the opportunity to experience a deeper connection with them. Why are most brands content with chasing customers and fans through conventional marketing and branding approaches? Wh...
An Introduction to Leadership, Updated Second Edition
Author(s): Joseph W. Weiss
AN INTRODUCTION TO LEADERSHIP, SECOND EDITION, explores the leadership in an organizational setting with the premise that leadership is everywhere and everyone can be a leader. This expanded, 12 chapter edition increases coverage of gender, diversity, and culture; the generational divide; leader pro...
American Government, Second Edition
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AMERICAN GOVERNMENT, Second Edition, introduces students to the U.S. government and the nation’s political landscape. The text examines the constitutional basis for U.S. core values, political institutions, and processes, as well as their evolution throughout U.S. history. Analysis of political role...