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Principles of Marketing and Personal Selling

Author(s): Miguel Sahagun

Building relationships with customers is vital in today’s world. Principles of Marketing and Personal Selling presents a picture of the development and present status of current marketing and professional selling systems. Introducing marketing and selling information within an innovative framewor...

Introduction to Criminal Justice: A Customized Version of Criminal Justice by Kenneth Mentor designed specifically for Michael Penrod at Kirkwood Community College

Author(s): Michael S. Penrod

How do we learn about criminal justice? From what sources do we get this information? How do we filter the massive amount of information available to us on a given subject—especially one as controversial as criminal justice? Introduction to Criminal Justice Customized recognizes controversies fac...

Music Theory for Singers Level Three

Author(s): Sarah Sandvig

The Music Theory for Singers Series is geared specifically for voice students and singers. The series helps students understand the fundamentals of theory related to voice, apply it to the varied repertoire they learn throughout the year and become not only better singers, but also educated musician...

Sequential Organic Chemistry II

Author(s): Barry Lloyd

Can organic chemistry mastery be facilitated by logical topic ordering and select concept problems that promote fundamental understanding? “Sequential Organic Chemistry” aims toward these objectives simply and concisely, without sacrificing core topics in conventional texts. Coverage is suitable for...

Music, Moves, and Mind-Sets: Theorizing Hip Hop History and Pedagogy through Break(danc)ing

Author(s): Jason "J-Sun" Noer

Music, Moves, and Mind-Sets is a unique intersection of Hip Hop dance practice and history, and pedagogy applicable for all levels of education. This book addresses how to engage historically underserved learners with Hip Hop art forms. J-Sun deploys his long-term involvement as a break(danc)er to c...

Pollyanna's Revenge: How Memory & Emotion Foster Happiness

Author(s): W. Richard Walker, Cory Scherer, Jessica Hartnett

It’s been said that the best revenge is a life well lived. Pollyanna's Revenge: How Memory and Emotion Foster Happiness explores people's ability to stay strong in the face of adversity, to bounce back after failure, and to thrive in the direst of circumstances. This text combines empirical evidence...