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The Little Big Idea Book

Author(s): Ann Lemon

The purpose of this book is to provide a scaffold or structure for generating ideas; specifically, advertising or design ideas.In interview after interview, the very best creative people in the very best agencies and studios consistently stress the importance of research, thinking, writing, and s...

Public Speaking and Responsibility in a Changing World

Author(s): Dorothy W. K. Ige, Lori L. Montalbano

We live in an exciting, yet complicated information age. Our era calls for critical thinkers who are willing and able to communicate well toward the twin goals of human survival and career thriving on a connected globe. Thus, public speaking skills are important. Critical thinking and communicati...