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Physical & Environmental Geology
Author(s): Kevin Cole, Brenna Lorenz
Laboratory Investigations in Physical and Environmental Geology: encourages students to make careful observations and then use their observations to identify, classify and interpret earth materials. acquaints the student with important computer applications and websites such as Google Earth ...
Personality
Author(s): Len B. Lecci
Personality examines classic and contemporary theories of personality and their applicability to the present day. Written with a focus on “how we know what we know” and the importance of critical thinking, the text encourages learners to apply abstract theories to the modern world through investigat...
Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
By: Doug Quintal
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Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, & Entrepreneurs
Author(s): Doug Quintal
What do Taylor Swift, Metallica, and Slipknot all have in common? Rabid fanbases who would go to the ends Earth just for the opportunity to experience a deeper connection with them. Why are most brands content with chasing customers and fans through conventional marketing and branding approaches? Wh...
The Unfortunate Lookalike
Author(s): Danny Hollingsworth
Juan Lopez grew up on a south Texas farm where his dad, Carlos, was a farm manager. Juan was what some people call an anchor baby, because he was born in the U.S. to undocumented parents. Juan is a single parent with one son named Luis. Juan and Luis try to make a life in the U.S., but it is hard. O...
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Your Leadership Journey: Driving Leadership Success through Purpose and Passion
By: Kathy Tuberville
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Legal Aspects of Engineering, Design, & Innovation
Author(s): Cynthia Gayton
This 11th Edition of Legal Aspects of Engineering, Design and Innovation incorporates new legal issues for the benefit of students, professors and those needing a broad overview of the engineering and design legal landscape. Many topics, such as environmental law, intellectual property and products ...