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Principles of Marketing, Second Edition

Author(s): Sarah White

Marketing in today’s world depends upon building value for your customers. In PRINCIPLES OF MARKETING, SECOND EDITION, you will examine this contemporary influence on the marketing industry and learn the major concepts necessary to gain a fundamental understanding of marketing processes. Case Study ...

CLINIVRSE: CLINIcal Virtual Reality Simulated Education: Anxiety Driven Conflict Avoidance: Sessions 1-10

Author(s): Earl Grey, APRIL R. CRABLE

View the CliniVRSE Trailer!CliniVRSE is ASYNCHRONOUS virtual reality technology that develops learners' expansive command of their clinical skills & decision-making while providing them with live feedback.CliniVRSE: Fills the Gap in Asynchronous Skill DevelopmentHow do you teach learners to make cli...

Writing for Life: Public, Personal and Professional Writing

Author(s): Heather Ann Auger, Christine M. Connell, Aimee A. Garten, Adrianne Hanson, Anna Copeland Wheatley

WRITING FOR LIFE: PUBLIC, PERSONAL, AND PROFESSIONAL WRITING introduces students to models of writing they may encounter in their academic, personal, and professional lives, while situating these models within their rhetorical contexts. The text offers students insight into the brainstorming, planni...

Different Together: Diversity, Equity, Inclusion, and Belonging in Advertising and Public Relations

Author(s): Anastasia Kononova, Teresa Mastin, Susan McFarlane-Alvarez

This unique textbook is a collaboration product of advertising and public relations professionals, researchers, educators, and students. It is written for students in advertising, public relations, strategic communication, marketing, and related disciplines to reflect upon the issues of diversity, e...

Understanding Statistics: Activities and Exercises for a First Statistics Course

Author(s): Nicholas Pritchard, Lindsey Bell, Keshav Jagannathan

This text provides hands-on activities and practice exercises to supplement a standard introductory statistics course. Topics include data collection and summarization, probability and probability distributions, and statistical inference. The three components of the workbook include:Laboratory Activ...

Introducing Cosmic Granny in A Score to Settle

Author(s): Edward Rice

It was a quiet day for retired Intergalactic Space Commander and Defender of the Cosmos, Norma Gnarly aka Cosmic Granny. She was having a pleasant time at home preparing for a fun weekend with her grandchildren Ashton and Ashley, aka the Astrokids.The day took a drastic turn when Cosmic Granny arriv...