Different Together: Diversity, Equity, Inclusion, and Belonging in Advertising and Public Relations

This unique textbook is a collaboration product of advertising and public relations professionals, researchers, educators, and students. It is written for students in advertising, public relations, strategic communication, marketing, and related disciplines to reflect upon the issues of diversity, equity, inclusion, and belonging in their future professional fields. Each chapter is organized to touch upon three distinct areas: promotional messaging practices, diverse audience segmentation, and the state of advertising and public relations workplace. Each of these topics are covered across the lines of the key dimensions of social identity: race and ethnicity; nationality and immigration status; religion; class; gender, sex, and sexual orientation; disability; and age. Differences across these dimensions are discussed through the analysis of power and domination as well as with the use of a wide range of theories and theoretical concepts from social science and critical studies. Each chapter is enriched with industry practitioners’ expert opinions, experiences, and professional tips.