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Keys to Leadership
Author(s): Shannon O'Bryan
Integrated Marketing Communications: Advertising, Public Relations, and More
Author(s): Denise T. Ogden, James R. "Doc" Ogden
INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, AND MORE seeks to broaden the conceptual understanding of integrated marketing communications. The text provides a framework for the development of an integrated marketing communication plan that can be managed utilizing a marketing...
Pretexts for Writing
Author(s): Thomas Allbaugh
The third edition of Pretexts for Writing retains the emphasis of previous editions on teaching writing as a subject. Drawing on a Writing Studies approach, each chapter challenges students to go deeper in understanding their own writing process. New material includes a new chapter on revision, with...
Foundations of Computer Science: A Rigorous, Non-Programming Introduction
Author(s): Roy M Turner, Elise H. Turner
Foundations of Computer Science: A Rigorous, Non-Programming Introduction provides a non-programming, yet rigorous, introduction to computer science. Although programming is an essential skill for a computer scientist, there are a plethora of good programming textbooks, and the field is much broade...
Detroit and Motown: The Rise and Fall of Two Giants
Author(s): EDWARD HIGGINS
In 1959, Barry Gordy, a twenty-nine year old wanna be boxer borrowed $800 to start a record company. Set against the civil rights movement alongside the decay of one of America’s most storied cities, Motown, Detroit’s History and Music, is the tale of how Motown effected the city of Detroit and how ...