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Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...

Modern Sounds: The Artistry of Contemporary Jazz

Author(s): Thomas E Larson

Modern Sounds: The Artistry of Contemporary Jazz is a storybook approach on the journey, the musicians, and the music that has been created in the pursuit of artistic achievement over the half century. Modern Sounds picks up where most jazz textbooks leave off.  This is a complete documentation of c...