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Customer Experience Management: Enhancing Experience and Value through Service Management

Author(s): Jay Kandampully

  Although a nascent field of research, customer experience management has become an important research and management topic in today’s interconnected world… Customers are no longer passive participants of the firm’s value proposition, but are actively involved in the co-creation and co-owners...

Research for Writers: Advanced English Composition

Author(s): Charles D Smires, Margo L Martin

Research for Writers: Advanced English Composition guides students through the research-writing process and documentation formats used in a variety of disciplines beyond the freshman English composition class. It provides a broader range of basic research and writing concepts. This book will present...