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The Five Functions of Effective Management, Second Edition
Author(s): Donald Baack, Michael Reilly, Charles Minnick
THE FIVE FUNCTIONS OF EFFECTIVE MANAGEMENT seeks to assist students in understanding the basic efforts and activities required of managers at every level in an organization. The text takes an in-depth look at the research and theories behind the processes of planning, organizing, staffing, leading a...
Principles of Advertising and Integrated Marketing Communication
Author(s): Catherine Condit Cuckovich, M. Kathleen Donald
Most advertising textbooks are written by academic professionals and grounded in the research they have undertaken. This new textbook is written by two advertising practitioners and focuses on the process of advertising. Of course, academic research is important and is included in this book. However...
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Physical & Environmental Geology
Author(s): Kevin Cole, Brenna Lorenz
Laboratory Investigations in Physical and Environmental Geology: encourages students to make careful observations and then use their observations to identify, classify and interpret earth materials. acquaints the student with important computer applications and websites such as Google Earth ...
En acción: español, comunidad y aprendizaje
Author(s): Jane Johnson, Lucia Osa-Melero
En acción is designed for intermediate to advanced Spanish courses that include service-learning and/or community engagement activities. Each chapter is built around two interviews with people who work or volunteer in the same agency (or geographic area) and have a positive impact on the local Sp...
GENERAL BIOLOGY 2 BIO 192 DePaul
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CHEM 1114
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Applied Project: Capstone in Psychology
Author(s): R. Eric Landrum
APPLIED PROJECT: CAPSTONE IN PSYCHOLOGY helps prepare you for the research-intensive field of psychology. The text provides thorough guidance in the completion of your applied research project, while offering an overview of the practical applications of psychology in both research and everyday life....