Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...

A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1

Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson

A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...

Visualization: Using Mental Images to Strengthen Comprehension

Author(s): Linda Zeigler, Jerry Johns

Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...

A Constant Struggle: African-American History 1865-Present

Author(s): Yohuru R Williams, Dr. Roger Davidson, Tamara Brown

The A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for ...

Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation

Author(s): John Kocur, Charles Ciorba

In Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation, veteran teachers Chuck Ciorba and John Kocur offer a comprehensive guide for all instrumentalists to learn how to improvise. “Straight from the Source” suggests that great jazz recordings and the tunes themselves shou...

Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years

Author(s): Lisa Martin

As the global population ages, societies worldwide are confronted with unprecedented challenges in ensuring the financial security and well-being of their elderly citizens. The phenomenon, often referred to as the "Silver Tsunami," presents a complex web of economic, social, and ethical dilemmas tha...

The Rescue of an Orphan

Author(s): Leslie Dean

Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change?  You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...

Making "Sense" of Genetics Today

Author(s): KARL CHAI

Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...

Unlocking the Potential for Student Success

Author(s):

"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...

Bored and Loving It

Author(s): Richard Pate

Being bored and yet loving it seems oxymoronic, but it’s not.  Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun!  Their initial boredom turns into what boredom usually turns into: freedom of th...