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Advertising Strategy, 6th edition
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For many brands and organizations, advertising is an essential avenue to build their reputation, communicate value, and encourage product trial. Unfortunately, advertising can be a costly and overwhelming endeavor. Even the mere thought of advertising can be intimidating, which can leave some people...
Low Hanging Fruit
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Coloring the Biblia Pauperum Duquesne
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Forty original woodcuts, each depicting three scenes from the Old and New Testaments, are reproduced in this beautiful reproduction of a medieval blockbook. Now you can color your way through the most famous episodes in Christianity with this edition of the Biblia Pauperum [The Bible of the Poor], p...
OpenStax Precalculus 2e softcover
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"Precalculus 2e provides a comprehensive exploration of mathematical principles and meets scope and sequence requirements for a typical precalculus course. The text proceeds from functions through trigonometry and ends with an introduction to calculus. The modular approach and the richness of conten...
Communication as Culture: An Introduction to the Communication Process
Author(s): John Gareis, Ellen Cohn
Far from being a context in which communication occurs, culture is the very basis of communication. Communication as Culture explains that whether people talk with family members or someone from another country, they are never anything more or less than enculturated people who abide by the limits...
Stevens Tech FYE Reader, 2022-23
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