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The Media Spectacle: The Converging Landscape of Media, Sports, and Entertainment

Author(s): Russell Fink

Media is everywhere. It has become engrained in every part of our lives. As our media literacy, access, and usage has evolved exponentially, we have an all-encompassing need and desire to no longer just be a bystander or spectator, but to be an active participant.We, the audience, remain captivated,...

Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Working with Exceptional Students: An Introduction to Special Education, Second Edition

Author(s): Sarah R. Powell, Melissa K. Driver, Suzanne R. Forsyth, Samantha A. Bos, Sarah A. Benz

WORKING WITH EXCEPTIONAL STUDENTS: AN INTRODUCTION TO SPECIAL EDUCATION, Second Edition, will provide future educators with the foundational knowledge required to work with students with special needs in an out of the classroom. Students will learn about practical issues surrounding students in spec...

Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends

Author(s): DEXTER PURNELL, KIMBERLY LEGOCKI

Our unique textbook is designed to revolutionize learning in the post-pandemic world by presenting retail marketing concepts in an easily digestible and concise format. We aim to simplify comprehension and create an engaging and enjoyable learning journey for our readers.Each chapter focuses on four...