Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends

Our unique textbook is designed to revolutionize learning in the post-pandemic world by presenting retail marketing concepts in an easily digestible and concise format. We aim to simplify comprehension and create an engaging and enjoyable learning journey for our readers.

Each chapter focuses on four essential topics, delivering focused and meaningful insights to students. This streamlined content allows instructors to plan their lessons effectively while prioritizing student engagement. Furthermore, each chapter is accompanied by a comprehensive instructor's manual, expertly written to provide a roadmap for dynamic and captivating classes.

For instructors familiar with other retail marketing textbooks, our chapter outlines will be familiar and easily integrated with Kendall-Hunt Publishing's online module.

• The course begins with foundational definitions related to retailing, exploring its impact on economies and the role of technology. Subsequent chapters delve into the fundamentals of the retail industry, covering various types of retailers, retail marketing strategies, and consumer behavior when purchasing retail goods and services.
• We then shift the focus to aspects of retail marketing that students may not have considered from their own customer perspective, addressing the "nuts and bolts" of the field. This includes promoting and managing retail brands, site selection and design, and pricing strategies.
• The course takes a deeper dive into retail communication, merchandising techniques to attract consumers' attention, and the use of retail marketing analytics to evaluate effectiveness. We also examine the evolving landscape of retail channels, especially in light of recent global changes and the influence of M-commerce and E-commerce.
• The final chapters explore emerging considerations in the 21st century, such as legal, ethical, and sustainability issues in retail. We also delve into international retail marketing and the challenges and opportunities presented by emerging markets.

By the end of the course, our aim is for students to not only gain knowledge of retailing and marketing but also understand the integral role of technology in streamlining processes and creating value for customers. We highlight the positive and negative impacts of retail experiences on customers and encourage students to reflect on their own biases and appreciate cultural diversity.

To ensure constant engagement, we have integrated weekly quizzes into our online module. Additionally, each chapter offers a wealth of additional learning resources, including YouTube videos, articles, and quizzes, to enhance the relevance of the material and maintain student interest.

We hope that this course inspires self-reflection and encourages students to become catalysts for change by providing goods and services to retail customers in an equitable, sustainable, and respectful manner!