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The Forgotten P: A Real Life Guide to Practical Marketing
Author(s): Jack Hopkins
Welcome to my book — The Forgotten P: A Real-Life Guide to Practical Marketing. The origins of the book came from a combination of over 30 years’ working as a marketing executive in a variety of industries, as well as a more recent career change to a full-time college lecturer in business programs a...
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Fundamentals of Supply Chain Management: A Practitioner's Perspective - High School Version
Author(s): William McLaury, Eugene Spiegle
Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management. It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strate...
General Psychology
By: Steve Ellyson, Frank Ragozzine, Vernon F Haynes, William Rick Fry, Jeffrey Coldren, Jane Kestner
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General Psychology
Author(s): Steve Ellyson, Frank Ragozzine, Vernon F Haynes, William Rick Fry, Jeffrey Coldren, Jane Kestner
No Need to Purchase an Accompanying Workbook...The Exercises are Included in the Text! General Psychology is a fifteen chapter introduction to psychology. It covers all the traditional, fundamental, content areas typically found in introduction psychology texts, such as perception, learning, develop...