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Brand

Author(s): Bruce Newman, Todd Newman

This book provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding in a manner that has never before been addressed. We make the point that in a rapidly evolving information environment, new c...

Essential Humanities

Author(s): Lois Parrott

If you are looking for a text book that students can carry to and from class and also enjoy reading like a magazine, this is the text for you.  This text is the best way to teach Humanities to students who are required to take an Introduction to the Humanities course.  Essential Humanities was writt...

COM 101: Human Communication

Author(s): Department Communication Studies

Communicating is something that most people believe they do well. After all, we have been communicating all our lives with many different people and in many different situations. However, how much do we really think about communicating? How many people simply engage in the same old scripts with the ...

Conquering the Stage

Author(s): KIARA PIPINO, ALASKA REECE VANCE

Conquering the Stage: A Comprehensive Guide for the Actor by Kiara Pipino and Alaska Reece Vance is divided into fifteen weeks of training, which correspond to an academic semester. Each section translates into one week with two sessions. Sessions are meant to be experienced progressively. It wou...

Assessing Student Portfolios for College Credit

Author(s): Council For Adult Experiential Learning, Chari Leader Kelley

Portfolio assessment is an important strategy that supports retention, persistence, and adult student success. Assessing Student Portfolios for College Credit: Everything you Need to Know to Ensure Academic Integrity in Portfolio Assessment, unlike many books on higher education that are written ...

Understanding Visual Artforms in Our World

Author(s): Kimberly Anderson, Jenny Carson

Art. What is Art? Where is it? Who makes it? Why is it created? By analyzing art forms throughout history created from both traditional and nontraditional media from around the world, the authors attempt to explore these complicated questions. Understanding Visual Artforms in Our World is designe...