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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...
Becoming Aware: A Text-Workbook for Human Relations and Personal Adjustment
Author(s): Katie Barwick-Snell, Velma Walker
Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...
Nonverbal Communication for a Lifetime
Author(s): Diana K. Ivy, Shawn Wahl
Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...
Taxonomy of Morals and Ethical Theories: Why We Do the Things We Do, and How Ought We to Do Them, Preliminary Edition
By: Atina Knowles
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...
Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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OpenStax Business Ethics
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