The Business and Governance of College Sports
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The Business and Governance of College Sports provides a timely overview of the business and governance of college athletics at the NCAA, conference, and member institution levels. This book also aims to spotlight the significant issues and areas in which college athletics leaders presently seek change and improvement. Another goal of this book is to encourage a more informed conversation about important issues in college athletics in part by proposing several practical strategies that would improve the overall student-athlete experience and further align participation in college athletics with the core goals of institutions of higher education.
Introduction to the Business and Governance of College Sports
CHAPTER 1 THE NCAA BUSINESS MODEL
CHAPTER 2 THE NCAA MEMBER CONFERENCE BUSINESS MODEL
CHAPTER 3 THE COLLEGE ATHLETICS PROGRAM BUSINESS MODEL
CHAPTER 4 OVERVIEW OF COLLEGE ATHLETICS GOVERNANCE
CHAPTER 5 INSTITUTIONAL CONTROL AND INTEGRITY ISSUES WITHIN
CHAPTER 6 EVOLVING THE NARRATIVE: DEVELOPING A MEANINGFUL EDUCATION AND CAREER PREPARATION AS COMPENSATION
MODEL IN COLLEGE ATHLETICS
About the Author
Scott Bukstein has been a faculty member within the University of Central Florida College of Business since January 2010. Bukstein currently serves as the Program Director of the Undergraduate Sport Business Management Program at UCF, and also serves as the Associate Director of the DeVos Graduate Sport Business Management Program.
In addition, Bukstein is an Adjunct Instructor within the College of Business at the University of South Florida. Bukstein is also a Lecturer at UCLA within the Graduate School of Education & Information Studies. Bukstein also currently serves as a Lecturer and Research Advisor during the annual summer Business of Sport Program at the University of Colorado. Bukstein also served as an Adjunct Assistant Professor within the Goizueta Business School at Emory University from 2013-2015 as well as an Adjunct Instructor within the Graziadio Business School at Pepperdine University from 2018-2019.
Prior to becoming a college professor and administrator, Bukstein worked as a corporate attorney at Faegre & Benson LLP (now Faegre Baker Daniels) in Minneapolis, where he represented clients in a wide variety of transactional matters, including public and private mergers and acquisitions, corporate finance and securities, venture capital financing and general corporate counseling. He provided legal counsel to several sport organizations, including negotiating the Naming Rights Agreement for Target Corporation’s sponsorship of the new Minnesota Twins baseball stadium and representing the Minnesota Hockey Ventures Group in its sale of the Minnesota Swarm lacrosse team. He is currently a licensed attorney in the State of Minnesota.
Bukstein’s research focus is on the intersection of sport and the law, intellectual property in sports and entertainment, collective bargaining in professional sports, business analytics in sport, the business of collegiate athletics and professional sport, the perceptions and academic performance of college student-athletes, mobility patterns and career paths of coaches and other executives, marketing to female sport consumers and influencers, and leadership and diversity/inclusion issues in sport.
Bukstein is the author of three additional books on collective bargaining in sports, the business and governance of college sports, and sports business analytics. In addition, Bukstein is also currently writing a book on careers in sports business.