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Entrepreneurship and Innovation in the Timeshare IndustryThe Art of Being Creative, Mindful, and Consumer Centric

Entrepreneurship and Innovation in the Timeshare IndustryThe Art of Being Creative, Mindful, and Consumer Centric

Author(s): Randall S. Upchurch , Catherine Curtis

Edition: 1

Copyright: 2024

Pages: 248

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$95.00 USD

ISBN 9798765788868

Details KHPContent 180 days

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Entrepreneurship and Innovation in the Timeshare Industry: The Art of Being Creative, Mindful, and Consumer Centric examines the evolution, development, management, and future of the timeshare industry through the lens of entrepreneurship and innovation. The book explores resort development, consumer behavior, ethical decision-making, sales and marketing strategies, exchange services, financial planning, inventory management, and professional standards, emphasizing how creativity, consumer-centered thinking, and ethical leadership contribute to successful timeshare operations and sustainable business growth.

Chapter 1: The Evolution of Timesharing—From Declaration to Eminence
Chapter 2: The Art and Science of Timeshare Resort Development
Chapter 3: Who They Are and Why They Buy: An Innovative Application of Consumer Decision-Making Models
Chapter 4: The Art of Being Ethically Prudent
Chapter 5: An Owner’s Perspective
Chapter 6: Sales & Marketing Practices—Setting the Sizzle
Chapter 7: Exchange Service Innovators and Entrepreneurs
Chapter 8: Financial Development Strategies
Chapter 9: Managing Timeshare Inventory: Owners, Exchangers, Renters, and Marketing
Chapter 10: Ethics and Professional Conduct, Guidelines, and Practices

Randall S. Upchurch

Randall S. Upchurch is a professor in the School of Resort & Hospitality Management at Florida Gulf Coast University. With nearly three decades of professional experience in the timeshare industry, he is widely recognized as a leading academic expert in timeshare resort operations, resort development, tourism, strategic management, entrepreneurship, business ethics, and consumer-focused innovation. Dr. Upchurch has developed specialized curricula in timeshare and fractional resort development, published more than 70 scholarly articles, and authored textbooks. He earned a Bachelor of Arts in Psychology, a Master of Arts in Counseling and Personnel Services, and a Ph.D. in Practical Arts and Vocational Technical Education from the University of Missouri–Columbia.

Catherine Curtis

Catherine Johnson Curtis is a professor in the School of Resort & Hospitality Management at Florida Gulf Coast University's Lutgert College of Business. Her teaching and research focus on hospitality management, tourism management, and hospitality education. Johnson earned a Bachelor of Music in Music Education from Rider University, a Master of Science in Hospitality and Tourism Management, and a Ph.D. in Hospitality Management Education from the University of Central Florida. 

Entrepreneurship and Innovation in the Timeshare Industry: The Art of Being Creative, Mindful, and Consumer Centric examines the evolution, development, management, and future of the timeshare industry through the lens of entrepreneurship and innovation. The book explores resort development, consumer behavior, ethical decision-making, sales and marketing strategies, exchange services, financial planning, inventory management, and professional standards, emphasizing how creativity, consumer-centered thinking, and ethical leadership contribute to successful timeshare operations and sustainable business growth.

Chapter 1: The Evolution of Timesharing—From Declaration to Eminence
Chapter 2: The Art and Science of Timeshare Resort Development
Chapter 3: Who They Are and Why They Buy: An Innovative Application of Consumer Decision-Making Models
Chapter 4: The Art of Being Ethically Prudent
Chapter 5: An Owner’s Perspective
Chapter 6: Sales & Marketing Practices—Setting the Sizzle
Chapter 7: Exchange Service Innovators and Entrepreneurs
Chapter 8: Financial Development Strategies
Chapter 9: Managing Timeshare Inventory: Owners, Exchangers, Renters, and Marketing
Chapter 10: Ethics and Professional Conduct, Guidelines, and Practices

Randall S. Upchurch
Randall S. Upchurch

Randall S. Upchurch is a professor in the School of Resort & Hospitality Management at Florida Gulf Coast University. With nearly three decades of professional experience in the timeshare industry, he is widely recognized as a leading academic expert in timeshare resort operations, resort development, tourism, strategic management, entrepreneurship, business ethics, and consumer-focused innovation. Dr. Upchurch has developed specialized curricula in timeshare and fractional resort development, published more than 70 scholarly articles, and authored textbooks. He earned a Bachelor of Arts in Psychology, a Master of Arts in Counseling and Personnel Services, and a Ph.D. in Practical Arts and Vocational Technical Education from the University of Missouri–Columbia.

Catherine Curtis
Catherine Curtis

Catherine Johnson Curtis is a professor in the School of Resort & Hospitality Management at Florida Gulf Coast University's Lutgert College of Business. Her teaching and research focus on hospitality management, tourism management, and hospitality education. Johnson earned a Bachelor of Music in Music Education from Rider University, a Master of Science in Hospitality and Tourism Management, and a Ph.D. in Hospitality Management Education from the University of Central Florida.