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Global Communication

Global Communication

Author(s): Mark D. Harmon

Edition: 1

Copyright: 2026

Pages: 156

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$118.00 USD

ISBN 9798319714725

Details KHPContent 180 days

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This text examines global communication systems and media practices through a comparative, cross-cultural lens. Each chapter explores a key aspect of global media, including its history, political influence, technological development, and cultural impact—paired with a country-specific case study to illustrate how communication operates in different national and regional contexts. Topics range from journalism and democracy, propaganda, and social media to satellite technology, advertising, law, identity, and the evolving economics of media.

Chapter 1: Categorizing and Making Sense of Global Communication | Case Study: United Kingdom
Chapter 2: Historical Development of Global Communication | Case Study: Canada
Chapter 3: Journalism and Democracy | Case Study: Brazil
Chapter 4: Propaganda and Persuasion | Case Study: China and Taiwan
Chapter 5: Challenges from Recent U. S. Policies | Case Study: India
Chapter 6: Space and Satellites, Broadband and Internet | Case Study: Japan
Chapter 7: Social Media | Case Study: Nigeria
Chapter 8: Global Advertising and Public Relations | Case Study: France
Chapter 9: Law and Global Communication | Case Study: Australia
Chapter 10: Nationality, Identity, Mythology, and Platformization | Case Study: South Africa
Chapter 11: Lessons from Changing Media, Both Form and Economics | Case Study: Chile
Chapter 12: Future Challenges | Case Study: Czech Republic

Mark D. Harmon

Professor Mark D. Harmon teaches courses in news writing, news reporting, introduction to journalism and electronic media, communication theory, and public opinion. He earned his doctorate from Ohio University in 1988, a Master of Science from Syracuse University in 1981, and a Bachelor of Arts from Pennsylvania State University in 1979. Harmon has worked as a TV news producer, radio reporter, and host of a radio news interview program. He also has published guest columns in scores of periodicals, ranging from daily newspapers to the Chronicle of Higher Education. Currently he is a weekly columnist for the Knoxville News Sentinel. Harmon is the author of four books, more than 30 research articles in refereed journals, and dozens of papers presented at academic conferences. He is a former congressional candidate and former Knox County Commissioner and has several projects in the works concerning political communication.

This text examines global communication systems and media practices through a comparative, cross-cultural lens. Each chapter explores a key aspect of global media, including its history, political influence, technological development, and cultural impact—paired with a country-specific case study to illustrate how communication operates in different national and regional contexts. Topics range from journalism and democracy, propaganda, and social media to satellite technology, advertising, law, identity, and the evolving economics of media.

Chapter 1: Categorizing and Making Sense of Global Communication | Case Study: United Kingdom
Chapter 2: Historical Development of Global Communication | Case Study: Canada
Chapter 3: Journalism and Democracy | Case Study: Brazil
Chapter 4: Propaganda and Persuasion | Case Study: China and Taiwan
Chapter 5: Challenges from Recent U. S. Policies | Case Study: India
Chapter 6: Space and Satellites, Broadband and Internet | Case Study: Japan
Chapter 7: Social Media | Case Study: Nigeria
Chapter 8: Global Advertising and Public Relations | Case Study: France
Chapter 9: Law and Global Communication | Case Study: Australia
Chapter 10: Nationality, Identity, Mythology, and Platformization | Case Study: South Africa
Chapter 11: Lessons from Changing Media, Both Form and Economics | Case Study: Chile
Chapter 12: Future Challenges | Case Study: Czech Republic

Mark D. Harmon
Mark D. Harmon

Professor Mark D. Harmon teaches courses in news writing, news reporting, introduction to journalism and electronic media, communication theory, and public opinion. He earned his doctorate from Ohio University in 1988, a Master of Science from Syracuse University in 1981, and a Bachelor of Arts from Pennsylvania State University in 1979. Harmon has worked as a TV news producer, radio reporter, and host of a radio news interview program. He also has published guest columns in scores of periodicals, ranging from daily newspapers to the Chronicle of Higher Education. Currently he is a weekly columnist for the Knoxville News Sentinel. Harmon is the author of four books, more than 30 research articles in refereed journals, and dozens of papers presented at academic conferences. He is a former congressional candidate and former Knox County Commissioner and has several projects in the works concerning political communication.